7 Key Ingredient of Every Online Marketing Plan

Want to create a digital marketing plan?

Want to know what the key ingredients to creating a digital marketing plan?

Purple house media shared a 7 Key Ingredient of Every Online Marketing Plan needed in creating a digital marketing plan.

Let take a look at them

7 Key Ingredient of Every Online Marketing Plan

The 7 key components includes‎;

1. Website design
2. A blog
3. SEO (Search engine optimization)
4. Paid advertisement
5. Email marketing 
6. Social media presence and lastly
7. Analytics

Website Design

As Purple house media easily put it in their infographics; 

" as the face of your company your website design need to be professional, clean and easy for visitors to navigate." 

See your website as your digital store with a clear signal and a great window display of your product.

 If well designed it attracts potential customers as the website will easily ‎communicate what your services are and why they can trust you. 

Craig Reardon from Online Consultants "The E-Team,"

said;

 "in many cases, web users have no other criteria on which to judge the quality of your service than what is presented on your website. So it stands a reason that a poor quality website will suggest a poor quality business behind it." 

So when building your website you have to consider its design, navigation, its user-friendliness, speed and mobile adaptation.

Blog: 

A blog is the best option now used by many new business startups to interact directly with their customers offering solutions and customers services easily and conveniently. 

According to ‎ the purple house, 55% of companies that blog get more visitors to their website than those that don't. 

SEO: 

Search Engine Optimisation is a key element of digital marketing around the world. Any business that doesn't take this serious ends up thinking they are on the web why literally they aren't. 

SEO as to do with tactics that will help your business appear on search engines when your product or services are typed on any search engine. 

Google search engine is the most useful search engine in the world and they make use of a complex and constant evolving algorithm to index website and rank them according to their relevance for the product or services they offer.

Potential customers use the search engine to find what they need and for them to visit you depends on how the search engine ranks you. 

Paid Advertisement: ‎

Not every new startup have the money for the paid advert but this also is a key component for digital marketing has it acts as a shortcut for SEO.

For those who may not be able to key up with the changes in search engine optimization. Paid ads help you appear online very fast.  Take for example Jumia, Konga, PulseNg and many other great businesses you see their ads while scrolling down your Facebook page or when they search for something on Google.

These people get 5 times clicks chances more than those that just depend on organic click from search engines. 

Email Marketing: 

Email marketing is like your marketing alert system and a reminder that helps keep your business in the minds of your customers so they don't forget.

 With email marketing, you are able to update your customers of new and old products and services that might come in handy for them offline.  Email market according to Purple House media is "a great way to stay in front of your customers." 

Social Media: 

Social Media cannot be separated from online marketing because that is where potential customers gather. It is like a market square where people talk about products, engage with brands and meets key influencers.‎

 Many people make the mistake of using social media to directly sell their products and services which are not so. According to Milan Direct, 

" Social Media is a great tool to build brand awareness, build trust in your brand, engage with your customers and fans, share your companies passion and build loyal communities." 

As your brand becomes popular and gets more trust from social media, your sales increases. So social media requires your activeness and your social skills.

Analytics

This is the last step for digital marketers. Every business wants to know how they are performing in the digital world. How many visitors they get per day and how many clicks and impressions?

Business wants to see the results from their website, blogs, social media, email campaign, paid ads e.t.c. 

Getting hold of this analysis gives them a better idea of how their products and services are doing and what they can do to up their game.  Google analytics, buffer, blogger and several other apps offer these monitoring/ analytic services.

Conclusion

With these key components in mind, while building a digital marketing plan, there is assurance that
‎you are taking the right step.  All you need to do is to be updated about the changes that are taking places within the marketing world as these will give you a step ahead of others.

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