Basic Google Analytics Terminologies used Everyday

What are the basic Google analytics terminologies used every day?

Do you know what they mean?

In this article, we are going to look at everyday Google Analytics terminologies that you will come across as you study GA data to improve your marketing campaign...

But first...

Why do I need Google Analytics?

• · It gives you an idea of how your content is performing.

• · With it data you are able to determine what might be the cause of the content failure or the success

• · From analyzing the data. You will be able to re-strategize

• · Take action of your strategy

• · And lastly measure your new reports with the last one to see if there are improvements.

And the circle goes on like this until you hit the jackpot.

Basic Google Analytics Terminologies used Everyday

• Web Property Identity: After registering your website on Google Analytics, you will be given a user identity known as Web Property ID. It is a tracking code specifically meant for the registered website. It is through this tracking code that Analytics is able to track your website activity. It normally looks like this UA-0000000-01. This tracking code should be fixed to your website for analytics to identify it. Analytics will provide you with a JavaScript code that you will fix in the head tag of your website.

• JavaScript: JavaScript plays a very important role in GA. It is what makes analytics function and thus must be turned on - on every of your website page to allow it to communicate with visitors cookies. Without JavaScript, GA cannot function.

• DashBoard: Dashboard can easily be set up. It helps you quickly review a number of reports on a single page. You can customize them as you want and set up an automatic notification for it. It comes in handy when you want to compare two reports for strategic reasons.

• Overview: Each analytic page or section on GA gives a high-level overview report for quick basic checks.

• Goals: Define goals in GA to create conversation. It is easy to set up and it helps measure conversation rates.

• Key Performance Indicator (KPIs): To be more successful as a business, you will need not only to measure sales and leads but also actions that smell success for you. You will need to define your KPIs and keep a close eye on them regularly.

• Hits: Hit is the common term for any interaction that sends data to analytics. Page tracking is a most common hit followed by event tracking.

• Acquisition: Acquisition tells you where your visitors are coming from; search engines, social media, referrals etc. acquisition reports tells reveals to you were your traffic is mostly generated from.

• Behaviour: This report reveals to you the behaviour of your visitors. Don’t be fooled it doesn’t tell you how your visitors behave in the physical body sense but rather what type of your content they are attracted to. From this data, you can know what your visitor wants and drive your marketing towards that direction.

• Conversation: Conversation tells you if your visitors are taking action. It gives you data about the site performance against the goals. Such goals might include subscribers, leads and sales.

• Event Tracking: Event tracking helps you track actions such as clicks, video views, time spent on a page or video in specific areas, and tabs on the page. It continues to track actions even when visitors don’t hop on a new page.

• In-page Analytics: Though not a perfect report, it, however, comes handy. In-page analytics shows the percentage of visitors who clicked on link or buttons in specific pages.

• Landing Page Report: Landing page reports shows you what page visitors first arrive on when they visit your website and which source directed them there.

• Mobile: Mobile reports informs you about how many of your visitors are using mobile devices to access your website.

• All Pages: The “All pages” report gives you on inside behaviour and how every page URL on your website is performing. With this info, you can determine the performance of your content on each page.

• Views: Views give you by default five ways to see your website performing data. If you toggle the button on the right, you get access to views percentage, performance, comparison and pivot views.

• Referrals: Referrals give you information on who is directing the visitor to your site. It helps you assess the quantity and quality of your visitors from your referral sources. It is found under Acquisition.

• Time on Page: this helps you measure how customers engage on your site and how much time they spend on a particular page.

• Queries: (Found under Acquisition sub section Search Engine Optimization) shows keywords ranking, impression, clicks and click through rate (CTR).

Now that you know the basic google analytics terminologies. Let us look at how we can get the best from Google Analytics Data

How to get the best of Google Analytics Data

• Notes: Make notes on analytics. This can be done by adding annotations to your timeline to indicate marketing events such as email sent and website update. These note will help you analyse the effect of your marketing campaign. However, while you take notes and analyses reports, remember that if no action is taking to help in your strategy all your report analyses effort will amount to zero.

• Exclude Bots and Spiders: To make your reports more accurate you will need to stop traffics from robots such as GoogleBot. To do this go to view settings in your admin section, Scroll down until you see Bot Filtering and check the box in front of it.

• Exclude Yourself: Apart from excluding GoogleBot from your traffic, you will also want to exclude your behaviour and traffic from your side. To do this create a filter in the admin section and add the IP address of your network.

• Secondary Dimension: Use this to add a report to another report as a second column for easy cross-reference relevant metrics from each report.

6 Hints for Writing Powerful Social Media Ad Copy

Do you want to create extra powerful social media ad? Wondering how to write ads that produce conversions?

In this article, you’ll discover six hints for writing powerful social media ad copy that converts.

6 Hints for Writing Powerful Social Media Ad Copy

#1: Extend Your Brand Voice to Your Ad Copy

Every commercial enterprise needs to have its own voice, one that emulates that of its fans. When customers scroll through their feed, they should be capable of understanding your brand voice right away.

If your business is more of a casual/fun type fashion dressing, avoid using phrases that mirror that of a corporate suit and tie person. The wording for your advert consists of the language your demographic makes use of. Incorporate certain popular local language, slang, and grammar to match. Yes, how you spell the phrases to your advert makes a large distinction here.

This also works for B2B that uses greater professional and enterprise-like language while you speak and write. Mimic that style to your advert sales copy.

Read also: Comprehensive Guide on Social Media Marketing

#2: Clearly Communicate the Who, What, When, Where, and Why

Your social media ads do not only best need CTA but also needs to answer the who, what, when, where and why questions that might pop up from your customers. Whatever the social media platform (Facebook, Instagram or Twitter) communicating those information enables /ensure customers have all of the statistics they want to know when they do interact with the ad, they turn out to be a heated engagement and no longer only an informal liker who double-taps on anything the scroll by.

Go returned to the social media ad you’re currently running. Does the advert copy answer the who, what, when, where, and why for the consumer? It should, and if it doesn’t, pause, edit and republish those ads.

If you’re having a hard time seeking to get a solution for all of the W’s above, think about your goal demographic ’s problems. To make an outstanding story from your advert, you want to recognize your audience and recognize not just what makes them tick however additionally what they want.

#3: Test Ad Copy Length for Performance

On a few social media systems, you have the option to use lengthy ads copy, but that doesn’t necessarily mean you have to write something very long before people can understand what your ads are about. If you are able to communicate your message in a three to five words sentence with a call to action, why not go for it.

Some social media professionals argue that shorter ads text as a better effect, even as others say longer copy converts better; break up checking out will assist you to discover which of them your audience prefers. What’s most vital is attending to the point and making sure users understand the message you’re conveying.

Make use of a Split test to see which one works best.

Read also: Social Manager Skills needed in 2019

#4: Combine Your Copy With Complementary Visuals and Targeting

One of the reasons users flock to social media is to take a break and be entertained with the aid of what they read and notice. They do this when they are bored, they’re waiting for their food, or their interest span of 3 seconds has expired.

Whatever the reason, it’s crucial that both your textual content and image content are harmonious. Having creative images to decorate your text is like adding more-credit score points on a quiz. Your textual content gets the call to action (the primary point) made, but the visual communicates that factor.

Make sure all of the components of your advert (the description, headline, URL) all work collectively and deliver a tale to users. This will make customers more likely to want to research greater and now not just “like” the advert.

#5: Align Your Ad Copy With Specific Sales Funnel Targeting

Ad copy is basically what brings in sales. But with social media advertisements, it can’t appear or feel like you are selling something. This is because social media is more of a relationship building platform, hence you can't hard sell as you do like Google Ads. This is the main reason while conversion on social media takes longer than expected when compared to other marketing efforts

To assist get around the anti-income hurdle, think about the TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (back of the funnel) strategy. While this entails developing masses of commercials and custom audiences, the outcomes will make it worth the effort.

TOFU

This ad is designed for the pinnacle of the funnel sales copy. It’s mild, harmless, and friendly. This ad copy focuses on introducing your brand to your audience. You’re now not looking to promote or pressure customers to take any motion with this advert. I repeat, no promoting!

MOFU

In MOFU also you aren't selling yet, though your brand voice has been heard, visual seen and people now know your business exists. The next step is to let your potential customers know how you can solve their problems/ assist them. In the ad copy, provide an explanation for what you offer and what ache points your resolve.

Again, you aren’t selling yet. You’ve waved to the consumer from throughout the road and are actually knocking on their door with a plate of freshly baked cookies. All of your TOFU audiences that engage with this ad get placed into a separate custom target audience, a hotter target market.

BOFU

Now’s the time to ask for the sale. This is where you make use of a discount code, you CTA, time factor and the overall story. You have already got a heat target audience that knows your business and is aware of what you provide. Now give them all you’ve in other to convert them.

Anyone who engages with this advert is a hot lead already and more likely to transform than the TOFU target market that is more of an introduction. You’ve formally been invited within the house and you have a threat to talk business over coffee inside the kitchen.

Conclusion

A proper social media ad copy isn’t just a beautifully created image or a 45-second video. The ad copy itself can make or wreck engagement chances. It’s time to get past the concept that we’re all too busy to examine.

A powerful social media ad copy should inform and entertain users so as to grab their attention as they go through their feed. If your ad copy is going to interrupt whatever your user are reading, then it should worth their while.

5 Most Crucial Technical SEO Elements

When it comes to search engine optimisation, what plays into our minds are Off-page and On-page SEO.

But What about Technical SEO?

Technical SEO has been really underrated by so many SEOs particularly beginners.

It is generally understood that once the On-page SEO has been done, Technical SEO is covered.

This isn't true. This article exposes why Technical SEO is very vital and the most crucial Technical SEO Element that needs focus.

What is Technical SEO?

Technical search engine optimization refers to all of the SEO efforts (with the exception of content optimization and link building) that is done to improve the crawling and indexing of your website on search engines.

Put it like this Technical SEO lays the foundation that provides your content and links with the high-quality feasible environment to appear on search engines without any problems.

5 Most Crucial Technical SEO Elements

1. Website speed

How long does your website loads?

Speed plays a huge role in website appearance on SERP. It is expected that within the first two seconds of clicking your website links, it should have loaded.

If this is not the case here are a few hints to make your website load time faster

Use Simple Templates

Limit the activities of your website and make your templates simple. In the case of templates and designs, there is one essential thing to remember: “less is good.”.

The more element on your page, the longer your users must wait, and you higher now not cause them to wait longer than three seconds.

Remove all unnecessary widget and plugins as well as optimise codes to help reduce your website load time. Any additional elements of your layouts — plugins, widgets, monitoring codes — that causes extra load time. This also includes codes that need to be optimized

Optimize visuals

Make your images sharp by adjusting their sizes effectively. However, limit the size to the necessary minimum due to the fact that huge photos are very heavy and can strongly affect your loading time.

Limit redirects

Multiple redirects affect your page load pace negatively, too. The more redirects mounted on one web page, the longer your audience will have to wait. This is why you ought to constantly try to reduce the number of redirects and make sure you have a single redirect on a web page.

In the case of 404 error pages, while a “page no longer found” error can't be prevented, ensure that you provide you with a custom one. Design it in a user-friendly and humorous manner to at least entertain your visitors and manual drive them to your home-page or any other popular page on your website your website.

Some of the causes of 404 error can be;    The page has been moved or removed. All these eventualities call for you to make use of 301 redirects. If the page can’t be redirected to any existing or related useful resource, create a custom 404 errors page that could mitigate the situation.

Error pages may be found in Google Search Console. Go to “crawl,” then “crawl mistakes” to discover the “URL errors” report, that is divided into the computing device, telephone, and function phone categories.

Browsers cache

The browser cache store website sources robotically on a local browser when a user visits your website. This is because your browser “recollects” the first website version cashed and then is capable of loading it very fast while the website and return back to it. This considerably improves the webpage load time for returning site visitors.

Leverage the browser cache and set it in line with your wishes.

2. Mobile friendliness

Mobile friendliness is another important aspect of technical SEO, and it holds the same importance as website speed.

In April 2015 while Google rolled out the algorithm which expert popularly called “Mobilegeddon”. Mobilegeddon, derived from Armageddon, has a huge impact on the way Google ranks websites in the search outcomes. It literally ended the computer technology and started out the new technology of mobile search.

From that day ahead, being mobile friendliness has played a key component on one’s website display in mobile search, especially for local businesses.

Use tools like Pingdom and Gtmetrix to check out your mobile friendliness.

Read also: How to rank faster with Local SEO

3. Site structure

Another critical factor of technical search engine optimization is a website structure. When it comes to this aspect we focus on,

HTTPS

The right web page architecture begins with choosing an appropriate hypertext transfer protocol. In this example, there is only one SEO pleasant preference. You have to truly use the more secure protocol – HTTPS.

On the sixth August 2014, Google announced that HTTPS is blanketed on their ranking factors list. And that’s an extraordinary occasion as many of Google’s ranking factors are commonly saved secret, and all of the sources that comprise them are based totally on assumptions and the webmaster’s personal (independent) analysis.

So having your website on HTTPS:// will give you a ranking chance. Although it’s not possible to say what effect HTTPS has completely, it’s better to comply with all search engine necessities to maximise your ranking possibilities.

Additionally, HTTPS also brings some different blessings associated with web site analytics. In Google Analytics, the referrer info can most effective be viewed if you use HTTPS. Sites with the HTTP protocol could have the referrer date protected under “Direct” visitors source – without any information designated apart from numbers. This takes place because without the security protocol it’s impossible to become aware of where the site visitors come from.

Breadcrumbs

Another critical part of an SEO website structure is breadcrumbs.

A breadcrumb is a kind of navigation that helps users move around a website. The name itself comes from the Hansel and Gretel fairy tale.

Breadcrumbs navigation reduces the number of movements a user has to take if he needs to head back to the homepage, or visit another unique page.

Breadcrumbs are generally used by big websites that have a comprehensive hierarchy and plenty of unique sections that demand a clear structure. They’re in particular encouraged for e-commerce websites that provide much extraordinary merchandise.

URL shape

The last on the least for site architecture is to introduce a user-friendly, clean and regular URL structure. The URL is a readable text that serves to replace IPs – the numbers that computers use to become aware of particular assets. URLs describe the web page both for users and search engines like google and yahoo.

If you optimize them properly for search engine marketing, they may also act as a ranking thing. So take into account to make them descriptive and as brief as feasible. Ideally, a person has to recognize what is included underneath a selected link before he clicks on it, just with the aid of checking the URL.

Add a focused keyword by using a given web page. If you put into effect the key-word into all of the important page links, you will give a boost to the relevancy of the complete page and assist search engines like google and yahoo to classify it on SERP.

Also, words on your URLs should be separated with hyphens. However, it’s better to minimize the amount of the words for your URLs – don't make it longer than 60 characters.

Make use of robot.Txt document and sitemap to clearly define your site architecture by submitting it to search console for crawling and indexing of your pages.

Internal links – Silo content

Finally, it's time for internal linking.

Internal hyperlinks are important for improving the visibility of your older articles which can be related to the newly published one's articles.

You should categorize the website content and continually link to the pages within one category. Doing so will make certain that users can dig in and glide among resources in your website and find out more aspect of the specific subject matter on specific pages.

Read Also: The Two Essential Elements Of SEO

4. Structured Data Markup

Another technical SEO technique is Structured Data also known as Rich Snippets.

Though Google can perceive the type of content on your website by crawling it and looking at your on-page optimisation, Rich Snippet, however, conveys the contents to search engines better.

What are rich snippets? Rich snippet gives you a wealthy information of the search query made on search engines. The information is given ranges from the ratings to the reviews made about the search query.

To get started with a structured markup, you need to add the markup to schema.org. Schema.Org will only ask that you supply the accurate description of your content to assist Google to categorize your web page extra speedily.

To do these is pretty easy.

For WordPress users,  All you need to do is add the schema.Org plugin to their CMS and activate it. It’ll be equipped help apply structured data properly.

 For those not using WordPress, see if your CMS as a plugin for it, if not use Google markup helper to manual add your structured data by adding missing tag it, then click on the red "create HTML" button and then copy the code and paste it on the page.

Once this is done to validate your code using the structured data testing device by Google. This is usually recommended whether you generate rich snippets using Google or schema.Org.

5. Canonical URL

Technical search engine optimization often helps us avoid website errors and one of these errors is Duplicate content.

This is a very big issue and I advise you should avoid it by all means.

Here is why; In 2011 Google updated its set of Panda rules and one of these rules focused on quality and unique content, thus the algorithm was set to fight website with low quality and duplicate content by penalizing them.

Use the search console to check your website if it has any issues pertaining to your content.

But in the case you have duplicated content on your website, let say to pages are alike, I advise you delete it entirely or you write the content to make it different from the original.

If you can't, this is where Canonical URL comes in.

Canonical links or tags as it is usually called help resolve duplicate issues by informing search engines what the source of the original content is.

Conclusion

Technical search engine marketing is unending. It covers a wide range of topics regarding the factors needed for optimizing in keeping with the necessities engines like Google impose. We are not capable of exhausting the subject nowadays, however, we are hoping this brief review of the foremost troubles will suffice for now.