6 Hints for Writing Powerful Social Media Ad Copy

Do you want to create extra powerful social media ad? Wondering how to write ads that produce conversions?

In this article, you’ll discover six hints for writing powerful social media ad copy that converts.

6 Hints for Writing Powerful Social Media Ad Copy

#1: Extend Your Brand Voice to Your Ad Copy

Every commercial enterprise needs to have its own voice, one that emulates that of its fans. When customers scroll through their feed, they should be capable of understanding your brand voice right away.

If your business is more of a casual/fun type fashion dressing, avoid using phrases that mirror that of a corporate suit and tie person. The wording for your advert consists of the language your demographic makes use of. Incorporate certain popular local language, slang, and grammar to match. Yes, how you spell the phrases to your advert makes a large distinction here.

This also works for B2B that uses greater professional and enterprise-like language while you speak and write. Mimic that style to your advert sales copy.

Read also: Comprehensive Guide on Social Media Marketing

#2: Clearly Communicate the Who, What, When, Where, and Why

Your social media ads do not only best need CTA but also needs to answer the who, what, when, where and why questions that might pop up from your customers. Whatever the social media platform (Facebook, Instagram or Twitter) communicating those information enables /ensure customers have all of the statistics they want to know when they do interact with the ad, they turn out to be a heated engagement and no longer only an informal liker who double-taps on anything the scroll by.

Go returned to the social media ad you’re currently running. Does the advert copy answer the who, what, when, where, and why for the consumer? It should, and if it doesn’t, pause, edit and republish those ads.

If you’re having a hard time seeking to get a solution for all of the W’s above, think about your goal demographic ’s problems. To make an outstanding story from your advert, you want to recognize your audience and recognize not just what makes them tick however additionally what they want.

#3: Test Ad Copy Length for Performance

On a few social media systems, you have the option to use lengthy ads copy, but that doesn’t necessarily mean you have to write something very long before people can understand what your ads are about. If you are able to communicate your message in a three to five words sentence with a call to action, why not go for it.

Some social media professionals argue that shorter ads text as a better effect, even as others say longer copy converts better; break up checking out will assist you to discover which of them your audience prefers. What’s most vital is attending to the point and making sure users understand the message you’re conveying.

Make use of a Split test to see which one works best.

Read also: Social Manager Skills needed in 2019

#4: Combine Your Copy With Complementary Visuals and Targeting

One of the reasons users flock to social media is to take a break and be entertained with the aid of what they read and notice. They do this when they are bored, they’re waiting for their food, or their interest span of 3 seconds has expired.

Whatever the reason, it’s crucial that both your textual content and image content are harmonious. Having creative images to decorate your text is like adding more-credit score points on a quiz. Your textual content gets the call to action (the primary point) made, but the visual communicates that factor.

Make sure all of the components of your advert (the description, headline, URL) all work collectively and deliver a tale to users. This will make customers more likely to want to research greater and now not just “like” the advert.

#5: Align Your Ad Copy With Specific Sales Funnel Targeting

Ad copy is basically what brings in sales. But with social media advertisements, it can’t appear or feel like you are selling something. This is because social media is more of a relationship building platform, hence you can't hard sell as you do like Google Ads. This is the main reason while conversion on social media takes longer than expected when compared to other marketing efforts

To assist get around the anti-income hurdle, think about the TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (back of the funnel) strategy. While this entails developing masses of commercials and custom audiences, the outcomes will make it worth the effort.

TOFU

This ad is designed for the pinnacle of the funnel sales copy. It’s mild, harmless, and friendly. This ad copy focuses on introducing your brand to your audience. You’re now not looking to promote or pressure customers to take any motion with this advert. I repeat, no promoting!

MOFU

In MOFU also you aren't selling yet, though your brand voice has been heard, visual seen and people now know your business exists. The next step is to let your potential customers know how you can solve their problems/ assist them. In the ad copy, provide an explanation for what you offer and what ache points your resolve.

Again, you aren’t selling yet. You’ve waved to the consumer from throughout the road and are actually knocking on their door with a plate of freshly baked cookies. All of your TOFU audiences that engage with this ad get placed into a separate custom target audience, a hotter target market.

BOFU

Now’s the time to ask for the sale. This is where you make use of a discount code, you CTA, time factor and the overall story. You have already got a heat target audience that knows your business and is aware of what you provide. Now give them all you’ve in other to convert them.

Anyone who engages with this advert is a hot lead already and more likely to transform than the TOFU target market that is more of an introduction. You’ve formally been invited within the house and you have a threat to talk business over coffee inside the kitchen.

Conclusion

A proper social media ad copy isn’t just a beautifully created image or a 45-second video. The ad copy itself can make or wreck engagement chances. It’s time to get past the concept that we’re all too busy to examine.

A powerful social media ad copy should inform and entertain users so as to grab their attention as they go through their feed. If your ad copy is going to interrupt whatever your user are reading, then it should worth their while.

Social Media Manager - Skills needed in 2019

Are you applying for the post of a Social Media Manager?

Do you know what the job description entails?

As consumers are looking for ways to interact with their brands in a more personal way, the internet has offered up a solution - Social Media

Social media platforms such as Facebook, Twitter. Instagram and the likes offer up an easier way for brands to connect with consumers and vice versa.

This has led to the creation of many jobs that never existed a decade ago. One of these many jobs is the post of a Social Media Manager.

Brands now hire people who can respond to customer queries via Social Media, respond effectively to negative comments, create memes and write engaging content.

In this article, we will be looking at Who a Social Media Manager is, Why they are needed and the Skills and etiquette demanded of them

Who is a Social Media Manager?

Monster.com did well to give us a clear understanding and idea of  who a social media manager really is;

"social media manager(s) is responsible for developing and implementing marketing strategies for business(es) social media sites. This might include blogging, creating social media profiles, managing regular post and responding to followers"

in other words, the social media manager is responsible for handling a company's social media marketing and customer services. The position requires the person involved  too;

• plan and set goals
• build brand awareness and online reputation
• content marketing
• search engine optimization and search engine marketing
• cultivating leads and sales

Monster.com further noted that a social media manager "must stay at the leading edge of industry trends and is responsible for evaluating the success of their marketing effort and tweak the marketing strategy as needed." That is the social media while also monitoring the effect of his/her marketing strategies and apply changes when necessary. A social media manager is creative and highly motivated.

Why Firms need Social Media Manager?

A lot of people particularly business owner be like 'oh why do I need someone to manage my business social profiles? I can handle it on my own.' One thing some business owners forget that social media management is totally marketing and that means time and focus. Managing social media for companies is a delicate duty and a full-time job. It needs an ultimate concentration for effectiveness and result.

Secondly, brands and companies have come to acknowledge that social media plays a vital role in marketing thanks to statistics that prove this. Social media platforms help drive sales, quality traffic, leads and boost online reputation. Thus the need for a professional with enough time on his/her hands cannot be debunked.

The Responsibilities

First and foremost a social media manager is a marketer, brand manager and to an extent a public relations personnel. He/She creates and implements a social media plan which according to krusecontrolinc.com involves;

• Brand development
• identifying the target market
• setting clear objectives/realistic goals
• visual design and web development strategy
• content marketing strategy
• promotion strategy
• engagement strategy
• conversion
• measurement and analysis to establish ROI

However, the responsibilities of a social media manager including but not limited to the following

1. developing relevant contents topics for target customers or audience
2. managing publish content
3. monitoring, listening and responding to users in a social way (customer service)
4. Promoting brand products and services via social media channels
5. develop and expand community/influencer outreach efforts via social media
6. design, create and manage promotions and social ad campaigns.
7. manage efforts in building online reviews and reputation.
8. analyze key performance indicators and modify strategies if required
9. compile reports for management showing Returns on Investment

What are the skills needed?

Postcron gives us an insight into the skills required from a social media manager;

• Graphic design: the ability to use photoshop, text editing, PowerPoint, and Excel
• Excellent written and oral communication skill
• Knowledge of HTML and website management
• must be familiar with web analytics tools and the ability to use it.
• must be familiar with social media platforms and their tools
• familiar with managing blogs, discussion forums, ratings and reviews
• must be able to manage a computer both Mac and PC.
• knowledge of marketing and brand management
• content writing and development
• familiar with different advertising systems and paid promotion
• knowledge of ROI analysis, conversions, and social media key performance indicators.
• SEO and SEM knowledge.
• must be open minded and ready to learn

Conclusion

Social media plays a vital part in digital marketing and every organization understands it benefit and thus do not joke with it. Becoming a social media manager is a Herculean task, however, it doesn't need that special degree or you going to some special classes to learn the job (though the classes and degree/certificate are an added advantage). To become a good social media manager requires the zeal to study and as I always tell my friends 'the greatest library in the world is the Internet where every trade can be learned for free.

What I described above is the duties and description of what the job of a  'Social Media Manager.

But  then expect that some companies may need more or less of these duties so continue researching and if you get stuck, remember Google Search engine is your friend.'

1. be passionate about your work
2. be thorough and observant in other to detect threats, opportunities and trends
3. always plan and always update your strategies with a future view of where you want your community to be in the later years to come
4. review and adjust to new trends.
5. admit your failures and right them.
6. have a good sense of humour
7. remember you are dealing with potential customers, customers and leads, so don't let negative comments and response get to you.
8. be patient and persistent
9. always research.
10. and lastly seek help from allies, volunteers and others you know can help you.

With these skills, you are ready to become a social media manager. Goodluck.

Instagram Marketing Tips for Small Business in 2019

Planning on using Instagram in your marketing plan?

Looking for ideas to go about this?

Instagram, created by Kelvin Systrom and Mike K‎rieger was launched in October 2010 and has since been a major contender among all social networking platforms with over 700 million active users. 

Instagram is basically a visual app where people share their stories to the world using videos and pictures and since these two elements play a greater role in marketing today. Instagram now ranks among the top 5 social media platform existing today, hence this article will shed light on how we can use Instagram marketing to grow our business.

 Instagram Marketing Tips for Small Business in 2019

Why Choose Instagram

Business Profiles: Unlike the individual profiles, and just like the Facebook fan page or business page, Instagram business profile makes the user easily understand that such account belongs to a business organization and not an individual. Features of this profile include a single button contact page that drives potential customers to your site and a call-to-action button that gives options of a text message, phone call, and email. While the accounts work like regular IG accounts, the profile page is what differentiate them. 

Insights: Instagram Insights gives business owners and marketers analytics of how their content on IG is going. These, however, can be accessed only if you have switched to the business profile. Insights come with analytic data such as Impressions, content reach, and Demographic data. Now for you to get this working you need your Facebook business page linked to your Instagram account to get the insight data which can be accessed from the Instagram app.

‎Promotion: Just like Facebook page content booster, the Instagram promotions to help boost content. This feature is however not free. With the promotion tool, you can boost your content particularly the ones that your Instagram insight sees as your top performing post to target customers. Instagram will also suggest a post that it feels will need boosting.

Instagram Marketing Tips for Small Business in 2019

Integrate Instagram into your marketing plan: You start off by adding Instagram into your marketing plan. Note down what you aim to achieve for your business with this social platform and  find out the various ways Instagram can help meet your business goals

Have an eye-catching visual: Instagram is a visual app and thus rely on pictures and video to tell their story, hence you must have great visual and content. According to data, 93% of buyers on IG claim they product because of its visual appearance. Advice from Sprout Social "leave the Instagram post to your design team." 

Take advantage of Instagram tools: Instagram has a set of tools for marketers to use, such as the business page, insights, and promotion. These have been explained above. 

Cross promote content across other social media profile. The Instagram app gives you an opportunity to share your post in several other profiles such as Facebook, Twitter, Flicker and several others. Asked your followers from other social platforms to follow your IG account. This will help increase your brand awareness and followers too. 

Get Discovered: Nobody will ‎follow you if you don't take the time to put your business out there. Make use of Instagram explore features to find out who your followers are following the content they liked and commented on.  

Use the Geo: Take advantage of Geolocation feature as this will drive and boost your local audience to your business page and your local store

Tag People: Instagram tells stories and most of this stories involve people endeavour to tag them. It boosts your followership. 

Use Instagram Stories: Instagram stories gives businesses the opportunity to share a much more life experience with their followers. Sharing behind the scene story of your brand connects you more to your followers.

‎Post contents your audience needs: Thanks to the new Insights tool Instagram has introduced. Use this tool to research which content your audience responds to more at a given time and try to post more of such content. 

Don't post too much: Do not overwhelm your audience with too much post as this might likely lead to them unfollowing you. According to Sprout Social 1.5 times, a day is enough. Also, engagement is mostly gotten on Mondays and thursdays‎. Posting around 3pm-4pm drives fewer engagements but off hours aren't always off limits. Remember to post regularly. 

Interact more: When a customer leaves a comment on your IG business page, endeavour thank them for their comments. It gives such customer a feeling of recognition and importance‎. Also sought out ways to engage followers by being creative. For example, a Fashion page will post "tag a girl that will like this sunglasses" 

Use Hashtags: Hashtag helps you get discovered and if used wisely, increase engagement and makes you viral. 

Use Instagram Filters: Instagram offers a lot of filters for you to choose from. Using a particular filter gives your brand a unique presence on Instagram.

Don't overlook Instagram Insights: The data from Instagram insights help you better understand where you are heading to. It shows how your contents are performing. 

Conclusion

Instagram offers a huge platform for brands to share their story and influence people to buy their product using pictures and videos. With the various tools, Instagram offers, connecting with your audience and monitoring your growth has gotten far better. 

Instagram is a social tool, the focus isn't for you to sell, even though you have to make a profit using this platform. The focus here is more about awareness and information sharing. The app is majorly dominated by millennials so brands need to be more careful the way the project themselves on this platform

A Comprehensive Guide on Social Media Marketing

Do you want to start a career in Social Media?

Looking for a Guide to help you understand what it entails?

Social media is now a part of our lives whether we want it or not. To be fair it is now the driving force of Digital Marketing or Digital Media Marketing whichever you may call it.

Every business or organization see social media as a very big part of their organization marketing strategy. Social Media Platforms are now used as a  medium to get inbound traffic as well as to promote brands.

This article entails a comprehensive guide on social media marketing

A Comprehensive Guide on Social Media Marketing

So what is Social Media Marketing?

According to Wikipedia,  “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

In other words...
 Social media marketing is the process of using social media platforms to positively influence consumers toward a website, company, brand, product, service, or a person.

The endpoint of every social media marketing campaign is to bring the conversion to businesses and organization and when done wrong can destroy one's reputation online and eventually kill one business. That is why when one is running a social media marketing campaign, he or she needs to understand, listen and respond positively to customers no matter the negative comment they make.

What Social Media Marketing is and is not.....

Currently, Social media is a big deal. It is where your customers, audience, leads, the prospect is and want to be. It can be used by any organization no matter their services for marketing. And it is all about your customers, prospect, leads, and audience.

Social Media is not the first step for marketing, neither is it a fad or magic or is it totally free or a replacement for traditional marketing. Most importantly social media marketing is not about you 

Why is Social Media Marketing so important to businesses

• It is where our audience and customers are gathered
• It helps produce traffic to the business website.
• It helps to increase sales
• It helps to build important business contact 
• It is the best branding tool
• It simple, easy to use and cost-effective
• It helps in link building for bloggers and 
• It increases business popularity and brings leads to our niche area.

To become a good Social Media Marketer, there are two categories of skills you must possess.

1. Technical Skills
2. Personal Attributes

Technical Skills

The technical skills include;

• Basic computer skills
• ability to use search engines and social platforms
• and a basic knowledge of graphic designs

 Personal Skills

Personal skills matter a lot in social media marketing.

• Creativity and Passion
• Personable
• Diverse vocabulary
• Listening and strong reading skills
• Lastly Professionalism in responding to negative content.

The way you respond to potential customers even valuable customers can do a lot of damage to your business reputation and can kill your business before it starts.

We have looked at the definition of social media marketing, what it is and what it is not. We have also talked about why it is important to businesses and the skills a social media marketer needs to possess.
However what is required to become a successful social media marketers?

There are 8 elements required to be successful as a social media marketer

Let us look at them.

1.  Have a targeted mind: you need to know your goals to your target audience and where you can find them.
2. Stay focused
3. Measurement: Measure the success of your campaign.
4. Produce great content: they say content is key. a very content causes engagement in an interesting way.
5. Integrating with other digital marketing methods
6. Simple: Keep your marketing simple and easy to grab. Drive home your point.
7. Memorable: let your social media campaign give your customers a very positive unique experience.
8. Stay updated. The digital world is growing many new social platforms are popping up. you must keep abreast of the new changes occurring.

Social media is a great medium to improve brand awareness among customers, to engage customers in exchange for long-term loyalty, and to boost product sales.