6 Hints for Writing Powerful Social Media Ad Copy

Do you want to create extra powerful social media ad? Wondering how to write ads that produce conversions?

In this article, you’ll discover six hints for writing powerful social media ad copy that converts.

6 Hints for Writing Powerful Social Media Ad Copy

#1: Extend Your Brand Voice to Your Ad Copy

Every commercial enterprise needs to have its own voice, one that emulates that of its fans. When customers scroll through their feed, they should be capable of understanding your brand voice right away.

If your business is more of a casual/fun type fashion dressing, avoid using phrases that mirror that of a corporate suit and tie person. The wording for your advert consists of the language your demographic makes use of. Incorporate certain popular local language, slang, and grammar to match. Yes, how you spell the phrases to your advert makes a large distinction here.

This also works for B2B that uses greater professional and enterprise-like language while you speak and write. Mimic that style to your advert sales copy.

Read also: Comprehensive Guide on Social Media Marketing

#2: Clearly Communicate the Who, What, When, Where, and Why

Your social media ads do not only best need CTA but also needs to answer the who, what, when, where and why questions that might pop up from your customers. Whatever the social media platform (Facebook, Instagram or Twitter) communicating those information enables /ensure customers have all of the statistics they want to know when they do interact with the ad, they turn out to be a heated engagement and no longer only an informal liker who double-taps on anything the scroll by.

Go returned to the social media ad you’re currently running. Does the advert copy answer the who, what, when, where, and why for the consumer? It should, and if it doesn’t, pause, edit and republish those ads.

If you’re having a hard time seeking to get a solution for all of the W’s above, think about your goal demographic ’s problems. To make an outstanding story from your advert, you want to recognize your audience and recognize not just what makes them tick however additionally what they want.

#3: Test Ad Copy Length for Performance

On a few social media systems, you have the option to use lengthy ads copy, but that doesn’t necessarily mean you have to write something very long before people can understand what your ads are about. If you are able to communicate your message in a three to five words sentence with a call to action, why not go for it.

Some social media professionals argue that shorter ads text as a better effect, even as others say longer copy converts better; break up checking out will assist you to discover which of them your audience prefers. What’s most vital is attending to the point and making sure users understand the message you’re conveying.

Make use of a Split test to see which one works best.

Read also: Social Manager Skills needed in 2019

#4: Combine Your Copy With Complementary Visuals and Targeting

One of the reasons users flock to social media is to take a break and be entertained with the aid of what they read and notice. They do this when they are bored, they’re waiting for their food, or their interest span of 3 seconds has expired.

Whatever the reason, it’s crucial that both your textual content and image content are harmonious. Having creative images to decorate your text is like adding more-credit score points on a quiz. Your textual content gets the call to action (the primary point) made, but the visual communicates that factor.

Make sure all of the components of your advert (the description, headline, URL) all work collectively and deliver a tale to users. This will make customers more likely to want to research greater and now not just “like” the advert.

#5: Align Your Ad Copy With Specific Sales Funnel Targeting

Ad copy is basically what brings in sales. But with social media advertisements, it can’t appear or feel like you are selling something. This is because social media is more of a relationship building platform, hence you can't hard sell as you do like Google Ads. This is the main reason while conversion on social media takes longer than expected when compared to other marketing efforts

To assist get around the anti-income hurdle, think about the TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (back of the funnel) strategy. While this entails developing masses of commercials and custom audiences, the outcomes will make it worth the effort.

TOFU

This ad is designed for the pinnacle of the funnel sales copy. It’s mild, harmless, and friendly. This ad copy focuses on introducing your brand to your audience. You’re now not looking to promote or pressure customers to take any motion with this advert. I repeat, no promoting!

MOFU

In MOFU also you aren't selling yet, though your brand voice has been heard, visual seen and people now know your business exists. The next step is to let your potential customers know how you can solve their problems/ assist them. In the ad copy, provide an explanation for what you offer and what ache points your resolve.

Again, you aren’t selling yet. You’ve waved to the consumer from throughout the road and are actually knocking on their door with a plate of freshly baked cookies. All of your TOFU audiences that engage with this ad get placed into a separate custom target audience, a hotter target market.

BOFU

Now’s the time to ask for the sale. This is where you make use of a discount code, you CTA, time factor and the overall story. You have already got a heat target audience that knows your business and is aware of what you provide. Now give them all you’ve in other to convert them.

Anyone who engages with this advert is a hot lead already and more likely to transform than the TOFU target market that is more of an introduction. You’ve formally been invited within the house and you have a threat to talk business over coffee inside the kitchen.

Conclusion

A proper social media ad copy isn’t just a beautifully created image or a 45-second video. The ad copy itself can make or wreck engagement chances. It’s time to get past the concept that we’re all too busy to examine.

A powerful social media ad copy should inform and entertain users so as to grab their attention as they go through their feed. If your ad copy is going to interrupt whatever your user are reading, then it should worth their while.

Twitter - 8 Type of Contents SMBs Should Share or Tweet

Seventy-four percent of Twitter users are there for information with a lot of small and medium-sized businesses (SMBs) claiming that Twitter users help amplify their message by retweeting.

Twitter is a growing platform for small and medium-sized businesses. In facts, 99% of people who follow SMBs plan to buy from them.

But to get the attention of Twitter users Brands needs to share the right contents.

In this article, we will be looking at the Type of content that drives user engagement on Twitter

Let get started.

Type of  Contents SMBs Should Share on Twitter

How to's and List

Contents that carries this words as headlines on Twitter quickly catches the anxious user who will want to know more. This kind of content gets 3 times more re-tweet than other contents according to stats. They are easy to read, shareable and very educative.  To create your own how-tos, you can easily share your business;

• FAQ answers
• Industry Tips 
• Resources
• Step by step guide
• Quick tutorials

Picture Quotes

Sharing inspirational quotes is another way to drive engagement. Share quotes that attack our everyday lives particularly success and business quotes.

According to statistics; users who share more quotes on a daily basis gets 43% followers and r those that add a quote to their tweets gets 19% re-tweets.

Quotes with images are more attractive and compel users to re-tweets and like.  It is also very good for branding. There are several easy images creating applications out there to assist you.

Infographics: 

Infographics are picture graph with easy to understand information. It is the power-point of the internet.  Infographics is a great way for business website and blogs to grab the attention of users and triggers interaction.

Sharing infographics on case studies; success stories; data; presentation; blog articles and so on make a bigger impact on your Twitter campaign.

According to statistics; infographics get 30 times chances to be read than articles; they are also shared and liked 3 times more than other content. The reason is people prefer an easier way to grab information and infographics does exactly just that.

Images and Gifs

Want to increase interaction with your Twitter community - make use of gifs and images.

According to stats, tweets with images get 34% re-tweets; contents with images get 94% more views and images with bright colours increase people’s willingness to read the content by 80%. 

GIF is creative picture slides that tell a story. They are easily shared and consumed on Twitter. Creating one is very easy. Make use of apps like Gifmaker; Gif toaster; Gif cam; Gifer and Gifx.

Video

Videos are one of the best forms of marketing content today, particularly live recordings. To grab the attention of your audience and increase interaction with them, make use of live streaming or record a live video that is informative.

Some of the best video platforms are:

• Youtube
• Periscope and 
• Facebook Live

Once you go live or record a video from any of these platforms, be sure to tweet about it.

Emotional Contents

To get your audience more interactive and engagement you need to tap into their emotions.

People easily respond to contents that are very emotional, particularly on Twitter.  Content that triggers emotions such as happiness, laughter, amazement, awe is easily retweeted.

In-fact stats put it that emotions such as Awe get 25% re-tweets; Laughter gets 17% while Amusement gets 15%.

Interactive Content

Interactive contents are pieces of information that drive engagement and interaction.

Create interactive contents that lead to conversations among your followers. Types of interactive content that can be shared are:

• Assessment
• Contest
• Quiz
• Infographics
• Statistics and facts.

Questions

Questions are another easy way to get your audience attention. 

With questions, you can easily get feedback about a product or service. Statistics put it that engaging questions get 1,050 percent replies and 100 percent comments. It is also adviced that words like "should" "would" and "which" drives more engagement when used in questions

When mixed with twitter poll, questions are far more engaging than quotes with pictures.

Conclusion

Twitter is one of the most engaging platforms out there. It is the best place for SMBs to get discovered and introduce a new product. In fact, it is one of the best social platform used for customer services as Twitter users believe they get to interact with their brand more on this platform.

Businesses need to be able to quickly respond to tweets pertaining to their brand or industry and pay more attention to their followers./ Make use of listening tools to monitor brands mentions particularly on Twitter.

When creating content, Brands should be more precise in sending out their message. Take advantages of trending hashtags to get more interaction and visual space.

Social Media Manager - Skills needed in 2019

Are you applying for the post of a Social Media Manager?

Do you know what the job description entails?

As consumers are looking for ways to interact with their brands in a more personal way, the internet has offered up a solution - Social Media

Social media platforms such as Facebook, Twitter. Instagram and the likes offer up an easier way for brands to connect with consumers and vice versa.

This has led to the creation of many jobs that never existed a decade ago. One of these many jobs is the post of a Social Media Manager.

Brands now hire people who can respond to customer queries via Social Media, respond effectively to negative comments, create memes and write engaging content.

In this article, we will be looking at Who a Social Media Manager is, Why they are needed and the Skills and etiquette demanded of them

Who is a Social Media Manager?

Monster.com did well to give us a clear understanding and idea of  who a social media manager really is;

"social media manager(s) is responsible for developing and implementing marketing strategies for business(es) social media sites. This might include blogging, creating social media profiles, managing regular post and responding to followers"

in other words, the social media manager is responsible for handling a company's social media marketing and customer services. The position requires the person involved  too;

• plan and set goals
• build brand awareness and online reputation
• content marketing
• search engine optimization and search engine marketing
• cultivating leads and sales

Monster.com further noted that a social media manager "must stay at the leading edge of industry trends and is responsible for evaluating the success of their marketing effort and tweak the marketing strategy as needed." That is the social media while also monitoring the effect of his/her marketing strategies and apply changes when necessary. A social media manager is creative and highly motivated.

Why Firms need Social Media Manager?

A lot of people particularly business owner be like 'oh why do I need someone to manage my business social profiles? I can handle it on my own.' One thing some business owners forget that social media management is totally marketing and that means time and focus. Managing social media for companies is a delicate duty and a full-time job. It needs an ultimate concentration for effectiveness and result.

Secondly, brands and companies have come to acknowledge that social media plays a vital role in marketing thanks to statistics that prove this. Social media platforms help drive sales, quality traffic, leads and boost online reputation. Thus the need for a professional with enough time on his/her hands cannot be debunked.

The Responsibilities

First and foremost a social media manager is a marketer, brand manager and to an extent a public relations personnel. He/She creates and implements a social media plan which according to krusecontrolinc.com involves;

• Brand development
• identifying the target market
• setting clear objectives/realistic goals
• visual design and web development strategy
• content marketing strategy
• promotion strategy
• engagement strategy
• conversion
• measurement and analysis to establish ROI

However, the responsibilities of a social media manager including but not limited to the following

1. developing relevant contents topics for target customers or audience
2. managing publish content
3. monitoring, listening and responding to users in a social way (customer service)
4. Promoting brand products and services via social media channels
5. develop and expand community/influencer outreach efforts via social media
6. design, create and manage promotions and social ad campaigns.
7. manage efforts in building online reviews and reputation.
8. analyze key performance indicators and modify strategies if required
9. compile reports for management showing Returns on Investment

What are the skills needed?

Postcron gives us an insight into the skills required from a social media manager;

• Graphic design: the ability to use photoshop, text editing, PowerPoint, and Excel
• Excellent written and oral communication skill
• Knowledge of HTML and website management
• must be familiar with web analytics tools and the ability to use it.
• must be familiar with social media platforms and their tools
• familiar with managing blogs, discussion forums, ratings and reviews
• must be able to manage a computer both Mac and PC.
• knowledge of marketing and brand management
• content writing and development
• familiar with different advertising systems and paid promotion
• knowledge of ROI analysis, conversions, and social media key performance indicators.
• SEO and SEM knowledge.
• must be open minded and ready to learn

Conclusion

Social media plays a vital part in digital marketing and every organization understands it benefit and thus do not joke with it. Becoming a social media manager is a Herculean task, however, it doesn't need that special degree or you going to some special classes to learn the job (though the classes and degree/certificate are an added advantage). To become a good social media manager requires the zeal to study and as I always tell my friends 'the greatest library in the world is the Internet where every trade can be learned for free.

What I described above is the duties and description of what the job of a  'Social Media Manager.

But  then expect that some companies may need more or less of these duties so continue researching and if you get stuck, remember Google Search engine is your friend.'

1. be passionate about your work
2. be thorough and observant in other to detect threats, opportunities and trends
3. always plan and always update your strategies with a future view of where you want your community to be in the later years to come
4. review and adjust to new trends.
5. admit your failures and right them.
6. have a good sense of humour
7. remember you are dealing with potential customers, customers and leads, so don't let negative comments and response get to you.
8. be patient and persistent
9. always research.
10. and lastly seek help from allies, volunteers and others you know can help you.

With these skills, you are ready to become a social media manager. Goodluck.

How to write content that drives customer engagement

Writing is a way of transmitting ideas, reflections, impressions and experience - Richard McMillian

Are you new to content marketing?

Want to create content that drives engagement

This post offers you simple and easy to understand content writing guidelines that will help you with your progress to becoming a master content marketer.

What makes a good content marketer?

A good content marketer is a person who is able to use written word, video or images to create content that attracts and keeps a reader attention while also convincing the reader on why he/she need your products or services.

In the world of online marketing (even outbound marketing), creating a very good content for marketing purposes wins the game and to become a master of the art of content marketing, one must have acquired the art of writing- which is not easy by the way.

How to write content that drives customer engagement

Heavy-duty Headlines: 

You first need a headline that is catchy, attractive and as a magnet easily draws your audience attention. Your content headline is the first thing that gets your audience attention and it is what decides whether they are going to click on it or not.

Your headline is that cover that judges your content. At this point,  you will be wondering how do I get my headline right? The answer to this question is your headline should contain a mixture of the desire of your audience and the benefit of your content to them. Take this as an example;

'10 ways to make money online'

The above headline easily draws any reader attention particularly the unemployed. First of all, it preyed into the audience desire- that is the thought of making money - while at the same time telling the audience that there are 10 ways to make money online; a secret to be revealed in the content that follows the headline.

Superb Introduction:

As I said earlier, your headline is that cover that judges your content, but having a good headline is only the start of the game in content creation. While your headline draws the attention, your introduction pushes your audience into reading the entire content.

The intro of your content should be a calculated communication that transits your audience into the next phase of your work - the body of the content.

Your introduction should contain the motive of giving the audience an idea of what your article offers. In other words, pinpoint your message in the introductory section and use it as a guide throughout your article while avoiding contradictions and confusing tangents.

A Superb Body: 

The body of your article is where the information dispersal really happens and in writing the body of a content one must be very careful not to bore your audience with a jam-packed body of words that scares the audience at first sight.

Your body should be well arranged and articulated to bring about easy learning and understanding to your audience. While writing your body take note of these points below;

Use Subheads to highlight your key lessons. These not only ease the comprehension but also improves the reader learning ability and memory.

Format your content for easy reading. Make use of bullet points and block notes to highlight important points. Also, reshape condense content into a short paragraph so your work doesn't look banal.

Paragraphs should transition smoothly from one to the next. Your paragraph from one concept should glide smoothly to the next by choosing the first and last words carefully beginning with the most important information.

Do not let your sentences run too long. Shorter sentences are better. When you long-wind your sentence, you create boredom and trust me your reader will not care to follow.

Use Hyperlinks (internal and outbound links)

Internal linking helps keeps your audience abreast of information and also helps in SERP

Linking your content to relevant articles that support your claim and provides more information, increases your authority and trust among your readers.

Thus it will be wise to link your contents to either previous article that you have written or someone else, podcast, videos and images that support your idea.

Avoid Tautology: 

Tautology is as an unnecessary repetition either in word or sense. Go straight to the point, avoid unnecessary repetition of words or sense which can ignite boredom.

Take for example she is reading a book and as she read the book or she has written a book of love and now she is writing another book on love.

Note the continuous reappearance of the words book, read and read, love, write and write, - repetition like this tells the reader that you lack vocabulary.

For the first example, you can rephrase it to something like this she is reading a book and as she turned the pages.

To avoid tautology, one must possess a book of synonyms - that is different words with the same meaning. Such a book will assist the writer in finding a word to substitute for another word.

Cross Check Spellings: 

Not everyone can boast of being a master in the art of spelling and thus one must be careful when writing.

Do not use words that you are not sure of and check the spelling of words when you are in doubt. To do this you need a dictionary at your side. The dictionary, however, is not just to check the meaning of words alone but also to cross check if the word in use carries the appropriate shade of meaning.

Thus the dictionary also helps us verify if the word in use is indeed justified in the sentence.

Use Precise Punctuation: 

To create a favourable impression on your audience your write-up must be correctly punctuated. Using the right punctuation at the right interval promotes clarity in your work and ease the reader's ability to grab your ideas.

Proof-read your work: 

This is the part where every writer tends to make the gravest mistakes. Confident that he has written a very sound article, the writer immediately publishes the article without giving a second thought to check if there are any errors.

Proofreading your work is the most important part of content creation. It gives you the opportunity to pick out certain errors such as missing, misleading and repeated words, typo errors and formatting mistakes that can do a lot of damage to your fine write-up.

By proof reading, you are given the opportunity to correct these errors.

How to choose the right niche for your blogging career

Are you planning on starting a career in blogging?

Don't know what topic or niche you fit into?

Blogging can be a very rewarding career if you put your mind towards it. In a previous post, I wrote about the benefits of blogging for business and individual, of which one of it is financial freedom. However, blogging is not something you just rush into. It takes a lot of time, decision, and planning before you can start blogging.

A lot of times we hear people complain about how they start a blog and had to shut it down because it wasn't giving them what they want. One of the major reason for this kind of negative comments about blogging falls on the fact that most bloggers do not pick the right niche or topic they want to blog about.

I too was formally a victim of this until I got to realize my mistake I probably won't be blogging by now.



Your blogging success depends on the niche you choose to write about and Five other factors which we will be discussing in this post.
 These factors include

1. Motivation
2. Knowledge
3. Content
4. Market
5. Patience 

Let us look at them.

How to choose the right niche for your blogging career

Motivation

What is the first thing that comes to your mind when you want to start blogging?

 Lots of people allow money to be their motivation when they start blogging. They hear how people succeed in making money out of it so they decide to jump into it and thus get their hands burnt.

At first, you need to have a passion for what you do. Many successful bloggers out there became what they are not because they started blogging just to generate revenue, but rather because they love what they do.

When you make money your motivation, you land into trouble as you will be tempted to choose a topic or niche you won't be able to handle.

I started blogging back in 2013, and since then I have gone through many blogs and failed. What drove me then was the money.

I wanted to make money so I started a news site. Which didn't give me any fulfilment and money?

It was great but something was off. News niche required much time and patience than I could give and thus I couldn't stand it and I closed it. Time wasted, money never came in.

So when you are starting a blog, you need to ask yourself – are you passionate about this topic?

Do you read on this topic and follow the news regularly?

If yes, then you have crossed 33% of the journey. Because having a passion for a topic is not the only criteria which determine your blogging success.

Knowledge

The second factor has to do with Knowledge. How much do you know and understand what you are blogging about? Take for example you love travelling.  You blog about travelling and yet you haven't stepped out of a particular area before. You won't be able to create rich content or add your flare to such content about the place you write about because you haven't been there before.

While experience might not be for every topic you blog about. You need to have a deep knowledge or be ready to carry out deep research on your niche.

Content

Every blogger wants to make money through their blog. However, if you want to make profits from your blog you need to create contents that will relate to your audience and get them engaged. Any product or service, no matter how passionate you are about it, will not sell if there is no demand for it.
According to the richest man in the world Bill Gates,

'CONTENT IS KING'

Yes, there are some products that people never realized they would need until they see a very attractive content that was able to lure them to get it. A good content attracts sales and creates a market for you.

Market Demand

You want to make money from your blog, you have to write something people want to know. Any product or service, no matter how passionate you are about it, will not sell if there is nobody wants it.

Let’s say you are passionate about making snacks, but no one cares about your snacks. That could be a disaster for you because unless the market pays you for your passion, you won't be able to

Patience

Have I mentioned earlier in this article, blogging takes time. For you to be a successful blogger patience is required. This is not only applicable in the time it takes from you but also the time it takes in growing and eventually making money from it.

Patience is key for every blogger because, without it, failure is imminent.

Conclusion

Blogging isn't easy at all, to become successful you must be ready to put in all your time, energy as well as have patience and choose the right niche. All the best for your blogging efforts! If you have any questions, leave a comment below!

15 Benefits of Blogging for Businesses

Does your business have a blog?

According to stats, 60% of businesses who own a blog acquire more customers than those that don't.

A blog is a website through which opinions are shared, information is passed, and most of all businesses directly engage with their customers.  It is a valuable tool for marketers.

In this article, I shared 15 benefits of blogging for businesses

15 Benefits of Blogging for Businesses

It is the soul of content marketing. I am sure that content marketing is a part of every business marketing strategy. Every business owner wants customers to understand what their services are about and convince their customers on why such services are needed and the best way to do this is using a blog. Be it through Videos or images or articles, owning a blog gives you an edge in content marketing.

Its the communication channel with your leads and customer.  A blog is like an online customer service for businesses to answer their customers -frequently asked questions (FAQ) and connect with customers and leads by sharing relevant information(s).

It drives traffic to your website. Though a blog is a website, it is an information sharing website and not the actual front of your online business.  By writing relevant articles and sharing it online either through social media or search engine you indirectly through your blog drive traffic and sales to your business.  This you do by including a call-to-action link to the main business website on the blog.

It is simple and easy to use.  Setting up a blog is not rocket science.  You do not need to be a website designing genius or an HTML guru to start a  blog.  There are several blogging platforms out there and most of them are free. Blogger,  Wordpress are the few good ones around.

It is your company/business voice. Your business is an abstract entity and needs a voice to let people know it exists to serve them.  The blog is that voice.  It gives you room to tell the customer about your new and old product and space to share your company's initiative and get customer views about them

It makes you an authority in your industry. By posting frequently and updating your customer about your industry and answering questions from customers through your blog.  You are indirectly establishing yourself as an authority in your field.

It converts traffic to leads and leads to customers.  The main objective of a business blog is to generate traffic and leads.  Every article you post through your blog gives you a fighting chance to convert traffic to leads and if the post is convincing enough then leads are converted into customers.  You generate leads by adding a call-to-action button on your blog that gets visitors to fill in their data.

A blog gets your business discovered.  Blog, as I pointed out in point 1, is the soul of content marketing and by sharing your blog content on social media, your brand and business get discovered as more people re-share the post on their own social media page hence indirectly giving you the popularity you need.

It brings in money for freelancers.  This is more and the most important reason why you will need a blog.  It brings in money for both normal bloggers and business bloggers alike.  For normal bloggers platforms such as AdSense and media.net are advertising agents that help bloggers make money. For business owners, it helps push up sales.

It builds customers confidence in you.  As mentioned earlier your blog is your customer relations service online and by providing solutions to their problems and updating them about new products and services, customers will see you as a professional and a reliable source of information in your industry. They will have no choice but to come to you for services.

It is a good free PR.  A blog creates free press for your business and most especially you.  Publishing great content entices a journalist to look for the person behind such great content because they see you as an expert in your field and will like to share your story with the world.

It keeps your focus on your goal.  A blogging strategy requires you to define your blogging goals (who you are blogging for and why.)

It keeps you on your feet.  To be seen as an expert in your field and to drive more sales and traffic you need to post new content regularly meaning you need to be up to date in your industry.  A blog keeps you alert about trends, changes and info about your industry.

It gives you insight about your customers.  Many blogging platforms come with analytic data that tells you who your customers are,  where they are coming from, country and behaviour.

It powers your social media.  By creating good content,  your marketing becomes easy as you provide value to your customer who likes wisely share it on social media and thus you gain valuable followers also. 

Very Easy Facebook Marketing Tips To Follow

‎Social Media is a part of the backbone for digital marketing and there are several facts to back that up. This year Facebook turned 16  and for these years Facebook has proven they are here to stay with a lot of testimonies.

Put in mind also that it has the highest users of other social media platform with over 1 billion logins every day. Now the question is, with the high amount of users on Facebook. how do we use it to our advantage?

Very Easy Facebook Marketing Tips  To Follow

First of all, Have a clear Proposition:

Every businessman starts their business by finding the problems of people and giving them solutions. As you plan your marketing strategy, you must clear value proposition. Communicate how you solve problems in your business niche, the benefits your business brings on the table and why your business is different from other competitor and better than them. This communique should be consistent and spread along all your marketing channels. 

Add Facebook to your marketing strategy: 

When writing your market strategy or plan, do not forget to add Facebook to it. Be clear on what the goals of your marketing strategy are and how Facebook can help you reach that goal. Every business has their target audience, be it young, old, female, male, teenagers. Start with your fan base as they are the first steps to announcing your business on Facebook. You must have a plan to attract the right fans by keeping the existing fans engaged with a quality post.

Setup a Facebook Page:

After integrating Facebook into your marketing plan, you will need a Facebook page for your business. This will be your brand face on Facebook. After getting your Facebook page. You optimize it for the best result. Use your business logo or a professional picture for the profile picture, a nice attractive and compelling banner. Write the description of your service offer, for people to know what your business is about on Your about page. Fill in the right business address and contact details so people can reach you. Remember, a Facebook page isn't a substitute for your website, so add your website link on your Facebook page. Also, make sure that any product you post on Facebook should have a direct link to your website.

Build Your Audience: 

Everybody already has lots of Facebook friends, these are the first point of spreading the word out the group. For newly launched businesses your friends' list is your first advertising ground on Facebook. Send an invitation to your friends on Facebook and asked them to do the same for their friend's list.  For those who already have their business and are just integrating into Facebook marketing, you can send an email to your best customers and send them an email. You can do these through the build an audience section of the Facebook page. Also, ‎remember to add Facebook social plugins such as the "like" and "share" buttons on your website to increase audience and shares.

Keep your Post short and specific with your goal in-sight: ‎

there are different ways to share your content on your Facebook page and each of them has their effects.

• Status update leads to comments. 
• Sharing links leads to click through and lastly 
• Media such as photo and videos leads to like and shares. 

Use this wisely to your advantage depending on your marketing campaign and put in mind the keyword "content quality."

‎Know your Target Audience: 

Facebook demographics tells you everything about your audience. Study this to really know who your main customers are. The info provided by this will help you advance your strategy, understand your customer and know the kind of content more preferable to your customer.

Post frequently and timely:

posting frequently might be easy but the timing isn't. However, there is a lot of research done to cover up this. Pay attention to your customer, engage them. According to research, 1 out of 3 customers run to competitors if they are ignored on Social media.

Use Facebook Call-to-action button: 

According to Facebook news, the reason for the Call-to-action button integration is to help businesses reach their goal whether on Facebook or off Facebook. Now there are seven call-to-action available.

1. Book now,
2. Contact us,
3. Use App,
4. Play Game
5. Shop now
6. Sign up and
7. Watch video.

Pay Attention to Your Facebook Insight:

Facebook insight is an analytic tool that helps you monitor your page performance. It is through this that you measure your post successes and from the data adjust your market strategy. Here are the insight metrics and their meanings.      

• Impression: this is the number of times your post was seen on Facebook news feeds.
• Engagements: this is the total comments, reaction and shares of your post
• Link clicks: total number of clicks on your posts that has links.
• Organic likes: this is the total number of new users who liked your content.
• Unlikes: number of people who unlike your content
• Net likes: Total number of paid and organic likes minus total number of likes.
• Followers: This is the total number of your followers gotten from sponsored update.
• Total Fans: total number of your Fans

How Do Digital Marketing Expert Spend Their Budget?

Have you ever wonder how expert digital marketers spend their time and budget? Looking for ways to improve your own digital marketing strength this 2019?

Search Engine Journal shared with us several ways by which marketing expert spend their time and budget on digital marketing and how you could follow in their footsteps in 2019.

SEJ last October went on a research, interviewing 230 digital marketing experts on how they work, what they spend and how they measure their success.  Here is a summary of the result collated from the research.

On SEO (Search Engine Optimisation)

Three questions were thrown at our experts, if they performed SEO  Audit on a new client website, How often they perform SEO Audit on a client website and how much they spend on SEO.

According to result, 43% of the experts said they usually perform an SEO audit on for a new client website before doing anything, 24%t consider it unnecessary while 33% claims it depends perhaps on the client they are handling.

On how often they perform this audit, 47% claimed they do it every 6 months which is the highest frequency rate. 29% claimed they do it monthly and 15% claimed they do it yearly while 5% probably doesn't do it at all.

So how much do they spend on SEO? according to Search Engine Journal, 31% of respondents spend an average of $51 – $300 on SEO tools per month, with 23% spending less than $50 a month and the shocker is 7% spend above $1000.

 Social Media Marketing is Effective

80% of the respondents say that social media network is still an effective use of resources.
Facebook continues to be the favourite social media platforms for digital marketers with 62% saying they would pick Facebook over any other social media platform out there,

On how they measure their social media effectiveness  39% look at engagements (likes, votes, and comments), 31% prefer conversion and 13% prefer the traffic flow.

On How much they spend on social media paid ads, 46% of respondents are  of the opinion that businesses can be effective on social media without utilising paid campaigns 27% of respondents spend an average of $51 – $300 on social campaigns per month, while 19 % spend $0 – $50 and 16% spend $301 – $1,000

PPC is Vital

Has much as many digital marketers prefer free stuff, Paid advertising still plays a vital role in Digital marketing campaigns.

SEJ research reveals that 42% of digital marketers allocate most of their digital campaign budget to Pay Per Click (PPC) and display ads.

So how much do digital marketers spend on their PPC campaigns?  18% of digital marketers spend between $51 to $300 on average for their monthly PPC campaigns. 17% spend below $50 per month for PPC campaigns and 16% spend $5000 for PPC campaigns per month which is very huge...

The survey also shows that being in the top three positions on SERPs results in the highest number of clicks for ads. It brings in an average CTR of 2-3%.

And Content Marketing remains King

Though digital marketing experts, to be precise, 56% of them believes that a balanced diet of content marketing, SEO, Social media marketing, and link building is the most effective aspect of digital marketing, 53% of the mix claim that they still have a planned content marketing strategy and believes that content marketing still leads the digital marketing strategy.

The irony, however, is that despite content marketing is very vital to digital marketers, not much is allocated to it during budget planning. 24% of respondents spend under $50 a month, while 2% spends between $51 – $300 and 17% spend $301 – $1,000.

So what type of content is most effective?

According to the research, Blog posts tops the category with 41%, long-form content follows behind with  14%, videos 12%, webinars 7% and podcast, 3%

Summary

What does the research tell us?

1. SEO audit is very vital and should be done at least twice a year.
2.  That social media is still effective for business with Facebook as a key player
3.  Paid advertising is still very important even though you can run your campaign without it.
4. That content marketing is king and owning a blog is very important.

Conclusion

From the above research, Digital marketing experts gave us insights into how they effectively run their marketing campaigns, with many of them spending lesser money and still getting the result. This shows that the amount of money budgeted for a digital marketing campaign doesn't really matter but rather the strategies and their effectiveness.