15 Benefits of Blogging for Businesses
Does your business have a blog?
According to stats, 60% of businesses who own a blog acquire more customers than those that don't.
A blog is a website through which opinions are shared, information is passed, and most of all businesses directly engage with their customers. It is a valuable tool for marketers.
In this article, I shared 15 benefits of blogging for businesses
It is the soul of content marketing. I am sure that content marketing is a part of every business marketing strategy. Every business owner wants customers to understand what their services are about and convince their customers on why such services are needed and the best way to do this is using a blog. Be it through Videos or images or articles, owning a blog gives you an edge in content marketing.
Its the communication channel with your leads and customer. A blog is like an online customer service for businesses to answer their customers -frequently asked questions (FAQ) and connect with customers and leads by sharing relevant information(s).
It drives traffic to your website. Though a blog is a website, it is an information sharing website and not the actual front of your online business. By writing relevant articles and sharing it online either through social media or search engine you indirectly through your blog drive traffic and sales to your business. This you do by including a call-to-action link to the main business website on the blog.
It is simple and easy to use. Setting up a blog is not rocket science. You do not need to be a website designing genius or an HTML guru to start a blog. There are several blogging platforms out there and most of them are free. Blogger, Wordpress are the few good ones around.
It is your company/business voice. Your business is an abstract entity and needs a voice to let people know it exists to serve them. The blog is that voice. It gives you room to tell the customer about your new and old product and space to share your company's initiative and get customer views about them
It makes you an authority in your industry. By posting frequently and updating your customer about your industry and answering questions from customers through your blog. You are indirectly establishing yourself as an authority in your field.
It converts traffic to leads and leads to customers. The main objective of a business blog is to generate traffic and leads. Every article you post through your blog gives you a fighting chance to convert traffic to leads and if the post is convincing enough then leads are converted into customers. You generate leads by adding a call-to-action button on your blog that gets visitors to fill in their data.
A blog gets your business discovered. Blog, as I pointed out in point 1, is the soul of content marketing and by sharing your blog content on social media, your brand and business get discovered as more people re-share the post on their own social media page hence indirectly giving you the popularity you need.
It brings in money for freelancers. This is more and the most important reason why you will need a blog. It brings in money for both normal bloggers and business bloggers alike. For normal bloggers platforms such as AdSense and media.net are advertising agents that help bloggers make money. For business owners, it helps push up sales.
It builds customers confidence in you. As mentioned earlier your blog is your customer relations service online and by providing solutions to their problems and updating them about new products and services, customers will see you as a professional and a reliable source of information in your industry. They will have no choice but to come to you for services.
It is a good free PR. A blog creates free press for your business and most especially you. Publishing great content entices a journalist to look for the person behind such great content because they see you as an expert in your field and will like to share your story with the world.
It keeps your focus on your goal. A blogging strategy requires you to define your blogging goals (who you are blogging for and why.)
It keeps you on your feet. To be seen as an expert in your field and to drive more sales and traffic you need to post new content regularly meaning you need to be up to date in your industry. A blog keeps you alert about trends, changes and info about your industry.
It gives you insight about your customers. Many blogging platforms come with analytic data that tells you who your customers are, where they are coming from, country and behaviour.
It powers your social media. By creating good content, your marketing becomes easy as you provide value to your customer who likes wisely share it on social media and thus you gain valuable followers also.
According to stats, 60% of businesses who own a blog acquire more customers than those that don't.
A blog is a website through which opinions are shared, information is passed, and most of all businesses directly engage with their customers. It is a valuable tool for marketers.
In this article, I shared 15 benefits of blogging for businesses
15 Benefits of Blogging for Businesses
It is the soul of content marketing. I am sure that content marketing is a part of every business marketing strategy. Every business owner wants customers to understand what their services are about and convince their customers on why such services are needed and the best way to do this is using a blog. Be it through Videos or images or articles, owning a blog gives you an edge in content marketing.
Its the communication channel with your leads and customer. A blog is like an online customer service for businesses to answer their customers -frequently asked questions (FAQ) and connect with customers and leads by sharing relevant information(s).
It drives traffic to your website. Though a blog is a website, it is an information sharing website and not the actual front of your online business. By writing relevant articles and sharing it online either through social media or search engine you indirectly through your blog drive traffic and sales to your business. This you do by including a call-to-action link to the main business website on the blog.
It is simple and easy to use. Setting up a blog is not rocket science. You do not need to be a website designing genius or an HTML guru to start a blog. There are several blogging platforms out there and most of them are free. Blogger, Wordpress are the few good ones around.
It is your company/business voice. Your business is an abstract entity and needs a voice to let people know it exists to serve them. The blog is that voice. It gives you room to tell the customer about your new and old product and space to share your company's initiative and get customer views about them
It makes you an authority in your industry. By posting frequently and updating your customer about your industry and answering questions from customers through your blog. You are indirectly establishing yourself as an authority in your field.
It converts traffic to leads and leads to customers. The main objective of a business blog is to generate traffic and leads. Every article you post through your blog gives you a fighting chance to convert traffic to leads and if the post is convincing enough then leads are converted into customers. You generate leads by adding a call-to-action button on your blog that gets visitors to fill in their data.
A blog gets your business discovered. Blog, as I pointed out in point 1, is the soul of content marketing and by sharing your blog content on social media, your brand and business get discovered as more people re-share the post on their own social media page hence indirectly giving you the popularity you need.
It brings in money for freelancers. This is more and the most important reason why you will need a blog. It brings in money for both normal bloggers and business bloggers alike. For normal bloggers platforms such as AdSense and media.net are advertising agents that help bloggers make money. For business owners, it helps push up sales.
It builds customers confidence in you. As mentioned earlier your blog is your customer relations service online and by providing solutions to their problems and updating them about new products and services, customers will see you as a professional and a reliable source of information in your industry. They will have no choice but to come to you for services.
It is a good free PR. A blog creates free press for your business and most especially you. Publishing great content entices a journalist to look for the person behind such great content because they see you as an expert in your field and will like to share your story with the world.
It keeps your focus on your goal. A blogging strategy requires you to define your blogging goals (who you are blogging for and why.)
It keeps you on your feet. To be seen as an expert in your field and to drive more sales and traffic you need to post new content regularly meaning you need to be up to date in your industry. A blog keeps you alert about trends, changes and info about your industry.
It gives you insight about your customers. Many blogging platforms come with analytic data that tells you who your customers are, where they are coming from, country and behaviour.
It powers your social media. By creating good content, your marketing becomes easy as you provide value to your customer who likes wisely share it on social media and thus you gain valuable followers also.
Labels: Blogging, Content Marketing, Digital Marketing News, Digital Marketing Tips
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