How to Easily Set up Google Ads Campaign.

Tired of SEO hassle?

Want a quick way to rank on Google’s SERP with the main focus on generating targeted traffic to your website?

Then what you need is Google’s pay per click (PPC) advert system.

This article gives you a guide on How to Easily Set up  Google Ads Campaign.

How to Easily Set up  Google Ads Campaign.

Firstly what is Google Ads?

Google Ads, formally known as "Google Adwords" is a search and digital display advertising program that helps a business organization to meet their targeted goal through the use of keywords. 

The program, however, is not a free Google service. Its services depend largely on the product you are offering, how appealing your website is and how much clicks cost.

What you should also put in mind is that the cost of clicks depends largely on the bidding price you are able to offer for a keyword as against that of your competitors.

Basic Term you will come across while setting up Google Ads

Keywords: This is a special word related to your industry that you will have to enter into AdWord to help you reach targeted people who will be searching for such keyword in Google search engines.

Search Terms: this refers to the words or query people input in search engines that match or relates to the keywords you have selected.

Impressions: this refers to how many people have seen the ad. It is counted regardless of whether people click on it or not.

Cost per Click (CPC): each time someone clicks on your ad, you will be charged according to the bidding rate you offer for the keyword used in the ad.

Click through Rate: this refers to the percentage of people that click on your ad compared to those that viewed it. If you have a high click-through rate, it simply means your ad campaign is on the right track.

Conversations: this is an event setup either in analytics or AdWords. This event can either be contact forms summited, newsletter subscriptions, phone call through the ad or on the website. Setting up a conversation is normally not easy and might require the service of an expert.

We have looked at the basic terminologies you will come across as you set up Google ads campaign.

Now let us look at Keywords and their Match types.

Keyword Match Types

In this category we have 5 different Keywords match types in Google Ads.

Each of these plays a  different role when it comes to matching your keywords with searchers terms.

Broad Match: this is the default match setting for all keywords. Though it will march similar keywords for you, it can also produce irrelevant search terms that might not be close to the keywords.

Exact Match: this only shows ads that match the keyword exactly or is extremely close to such keywords.

Phrase Match: as the term implies, it matches keywords with similar variations of phrase that the searcher might type.

Broad Match Modifier: this is the modified version of the default match setting. It allows you to dictate which words are needed in order to show up in searches. These words can appear in any order and match any variation

Negative Keywords: this is to stop irrelevant search terms being match with your keywords.

How to Easily Set up  Google Ads Campaign.

Setup Your Campaign: 

The first thing you will be required to do while setting up an AdWord is the campaign. This dictates the overall targeting methods of your ad group. It focuses on the cost of the campaign, what time you want your ads to appear and the target locations for your ads

Create Ad Groups: 

This is the second thing you will need to set up after finishing with the campaign. Its purpose is to help your ads appear only on relevant searches. Here you input a list of keywords that will trigger the ads that you have created for the group. Fewer keywords mean better Ads campaign as this will tighten up the focus on each group as much as possible.

How to Choose Keywords: 

Google Ads comes with a free tool known as the ‘Google AdWord keywords planner.’ This tool finds how many searches related to your keywords are made per month. Just input a list of keywords related to your business and a long list of keyword searches will appear. When the analytics appear, do not focus on the automated generated keywords but that which is generated individually.

Knowing the Search terms: 

After setting up your account, you can find out the search terms that are being matched with your keywords. All you need to do is click on the keywords tab, underneath it, you will see the sub-tab search terms click that too. Knowing search terms will help you add more negative keywords to block your add from appearing In searches not relevant to your industry.

What is Quality Score

 This is the last on the list but also very important. It is the SEO of AdWords. Quality score focuses on how good and relevant the ads are for users. Google main focus is users experience and a good ad campaign and thus they give a discount to advertisers whose ads are relevant to Google users. What this means that someone who paid less for a particular keyword can outrank those who paid more if their ads beat the type of user experience Google wants.

How can we calculate the quality score of an ad?

There are four ways by which quality score is rated with the maximum achievable score being 10. 

Ad placers need to work their way up and re-strategize their ad campaigns.

Starting score: automatically every ads bidder have a starting score for quality. This is normally 1 point

Expected CTR: expected click-through rate is assigned based on the average expected clicks on similar ads/ keywords. After Google Ads will then use the data of your account to assign you a score E-CTR.

Ads Relevance: when assigning keywords to your Ad groups be sure that those keywords are relevant to your campaign and will be relevant to your target audience too. 

Has noted earlier, use fewer individual keywords for each of your Adgroups.

Landing Page: fine user experience is what Google wants. Landing page experience can be improved by making sure that your keyword is mentioned in all the content on the page. Make sure it has a good navigation system and the website is fast when loading. 

Conclusion:

This is just an easy guide to setting up Google Ads. I will discuss more advance method soon. Until then what do you think? Leave a comment below.