How to Sell With Inbound Marketing

Over the past decade, marketing methodology has been transforming, giving marketers new and convenient ways to find customers without too much hassle and money spending.

This new convenient way is what marketers today call 'Inbound Marketing'. 

An offering of the digital age to marketers to be able attracts or appeal to consumers instinct through content creation.

Unlike the old ways of marketing, marketers had to spend money buying advert,  email listing just to generate leads they would convert to customers. 

Thing is these customers weren't paying attention to them. 

Inbound marketing helps marketers to find consumers by consistently creating and promoting content that attracts and appeals to leads who eventually turn customers.

What is Inbound Marketing?

Inbound Marketing refers to the promotion of a company or business organizations through blogs, social media, podcast, visuals, emails, search engines optimization and other forms of content marketing methods both offline and online to attract the right customers

For companies to be able to use inbound marketing methodology to turn visitors to customers, leads, and promoters, they need to follow these four stages which include;

•  Attracting the visitors 
• Getting visitors information
• Converting visitors to customers
• Monitoring your progress.

Before we look at tools that fall under each of these stages, Lets us look at some facts or Statistics that shows Inbound marketing is worth while

• 60% of companies are already practising Inbound Marketing
• Inbound marketing generates 54% more leads than paid marketing. 
• 41% of companies say inbound marketing brings in more ROI than paid marketing
• Inbound marketing key focus is on the customer.

How to Sell With Inbound Marketing

Attracting Your Audience

Attracting strangers involves developing and distributing content on the internet that will help customers to find you. in doing this you can use the following tools below; 

Creating a blog: 

The main focus of inbound marketing is the content creation and content creation start with blogging.

Creating an educative blog that answers customers questions about your product and services is the first step to inbound marketing.

According to stats, companies that blogs 11 times in a month get 4-5 times leads than those that don't

Using SEO: 

Submitting your blog and site to search engines and optimizing your content by using quality and targeted keywords related to your industry attracts customers and leads.

Stats put it that Search engine optimization leads have 14.7 close also 81% of shoppers research online before buying any product. 

Social Media: 

Publishing your content not only on your blog but also across other social media channels such as Facebook, Twitter, Instagram, Linkedin and so on increases chances of attracting more leads. 

Statistics put it that social media as 100% higher leads to close rate as 71% of internet users are active on social media. 

Pay Per Click (PPC) ads: 

Though most of the advertisement on the internet are free particularly across search engines and social media. 

Those who have enough money to spend can opt for the pay per click option which is less expensive than traditional paid ads.

Stats put it that the PPC ads on search engine get 47% click rate and companies generate $3 for every $1.60 they spend on google search engine ads. 

Getting Audience Information

You have attracted your audience, now you have to get their information.

This information should be used to build relationships with your audience and eventually converting them into paying customers. 

Below are methods you can use to get audience information

Attractive offers

Throwing out attractive offers is one way to getting your audience.

Perhaps it is the most effective. 

This offer can come in the form of a free e-book, free consultation or discount for first timers.

Lead generating forms:

 These are normally found on a website landing page. 

A landing page is a stand-alone page that helps promote your company offer while at the same time capturing visitors contact details. Try to limit navigational elements on your landing page so as to get visitors to fill out the forms. 

Call-to-actions: 

Using CTAs button on your blog and other content helps convert visitors into leads. Such call to action can be either an invitation for a webinar, a download button, a contact button etc. Try as much to make these CTAs more attractive so as to capture the attention of the visitor. 

If your audience is able to hand out their info, it shows there are interested and have thus become leads. 

The next step is to build a relationship with them that ends up converting them to leads. 

Converting leads to paying customers 

Your audience gave you their information through one of the methods I mentioned above. 

What will you use the information for? 

Converting these leads to paying customers

These can be done by building a strong relationship with them. 

This involves constantly updating your leads with content and promotional offer. 

Below  are tools that can help you carry out this task;

Email marketing: 

 Email marketing involves sending relevant, useful and promotional content through emails. These will help build trust and nurture your relationship with customers.

It tells them that you care even when they are not actively looking. According to stats email marketing generates 50% sales with $44.24 average returns for every dollar spent.

Make use of email automation. 

These tools allow you to set up delivery sequences of email at a specified time interval that include valuable content that interest your customers. 

Social media 

You can also nurture your customers and build relationships with them through media by also automating the content you send to those that follow you through on social media platforms.

This has been discussed above already. 

Let's move on to the last stage

Monitor your progress

You have done 3 stages or steps mentioned above. The next thing is to monitor the success of your campaigns.You want to know how far your strategies are meeting up with your goals.

Analyze your data. Know where your visitors are coming from, how many are turning into leads

And what channels and strategies are driving your return investment.

Conclusion

With these, you should be able to plan future strategies and optimize the current strategy for a much greater success.

 There are many tools out that can help in measuring and analyzing your data but I would recommend SerpStat