Twitter - 8 Type of Contents SMBs Should Share or Tweet

Seventy-four percent of Twitter users are there for information with a lot of small and medium-sized businesses (SMBs) claiming that Twitter users help amplify their message by retweeting.

Twitter is a growing platform for small and medium-sized businesses. In facts, 99% of people who follow SMBs plan to buy from them.

But to get the attention of Twitter users Brands needs to share the right contents.

In this article, we will be looking at the Type of content that drives user engagement on Twitter

Let get started.

Type of  Contents SMBs Should Share on Twitter

How to's and List

Contents that carries this words as headlines on Twitter quickly catches the anxious user who will want to know more. This kind of content gets 3 times more re-tweet than other contents according to stats. They are easy to read, shareable and very educative.  To create your own how-tos, you can easily share your business;

• FAQ answers
• Industry Tips 
• Resources
• Step by step guide
• Quick tutorials

Picture Quotes

Sharing inspirational quotes is another way to drive engagement. Share quotes that attack our everyday lives particularly success and business quotes.

According to statistics; users who share more quotes on a daily basis gets 43% followers and r those that add a quote to their tweets gets 19% re-tweets.

Quotes with images are more attractive and compel users to re-tweets and like.  It is also very good for branding. There are several easy images creating applications out there to assist you.

Infographics: 

Infographics are picture graph with easy to understand information. It is the power-point of the internet.  Infographics is a great way for business website and blogs to grab the attention of users and triggers interaction.

Sharing infographics on case studies; success stories; data; presentation; blog articles and so on make a bigger impact on your Twitter campaign.

According to statistics; infographics get 30 times chances to be read than articles; they are also shared and liked 3 times more than other content. The reason is people prefer an easier way to grab information and infographics does exactly just that.

Images and Gifs

Want to increase interaction with your Twitter community - make use of gifs and images.

According to stats, tweets with images get 34% re-tweets; contents with images get 94% more views and images with bright colours increase people’s willingness to read the content by 80%. 

GIF is creative picture slides that tell a story. They are easily shared and consumed on Twitter. Creating one is very easy. Make use of apps like Gifmaker; Gif toaster; Gif cam; Gifer and Gifx.

Video

Videos are one of the best forms of marketing content today, particularly live recordings. To grab the attention of your audience and increase interaction with them, make use of live streaming or record a live video that is informative.

Some of the best video platforms are:

• Youtube
• Periscope and 
• Facebook Live

Once you go live or record a video from any of these platforms, be sure to tweet about it.

Emotional Contents

To get your audience more interactive and engagement you need to tap into their emotions.

People easily respond to contents that are very emotional, particularly on Twitter.  Content that triggers emotions such as happiness, laughter, amazement, awe is easily retweeted.

In-fact stats put it that emotions such as Awe get 25% re-tweets; Laughter gets 17% while Amusement gets 15%.

Interactive Content

Interactive contents are pieces of information that drive engagement and interaction.

Create interactive contents that lead to conversations among your followers. Types of interactive content that can be shared are:

• Assessment
• Contest
• Quiz
• Infographics
• Statistics and facts.

Questions

Questions are another easy way to get your audience attention. 

With questions, you can easily get feedback about a product or service. Statistics put it that engaging questions get 1,050 percent replies and 100 percent comments. It is also adviced that words like "should" "would" and "which" drives more engagement when used in questions

When mixed with twitter poll, questions are far more engaging than quotes with pictures.

Conclusion

Twitter is one of the most engaging platforms out there. It is the best place for SMBs to get discovered and introduce a new product. In fact, it is one of the best social platform used for customer services as Twitter users believe they get to interact with their brand more on this platform.

Businesses need to be able to quickly respond to tweets pertaining to their brand or industry and pay more attention to their followers./ Make use of listening tools to monitor brands mentions particularly on Twitter.

When creating content, Brands should be more precise in sending out their message. Take advantages of trending hashtags to get more interaction and visual space.

Social Media Manager - Skills needed in 2019

Are you applying for the post of a Social Media Manager?

Do you know what the job description entails?

As consumers are looking for ways to interact with their brands in a more personal way, the internet has offered up a solution - Social Media

Social media platforms such as Facebook, Twitter. Instagram and the likes offer up an easier way for brands to connect with consumers and vice versa.

This has led to the creation of many jobs that never existed a decade ago. One of these many jobs is the post of a Social Media Manager.

Brands now hire people who can respond to customer queries via Social Media, respond effectively to negative comments, create memes and write engaging content.

In this article, we will be looking at Who a Social Media Manager is, Why they are needed and the Skills and etiquette demanded of them

Who is a Social Media Manager?

Monster.com did well to give us a clear understanding and idea of  who a social media manager really is;

"social media manager(s) is responsible for developing and implementing marketing strategies for business(es) social media sites. This might include blogging, creating social media profiles, managing regular post and responding to followers"

in other words, the social media manager is responsible for handling a company's social media marketing and customer services. The position requires the person involved  too;

• plan and set goals
• build brand awareness and online reputation
• content marketing
• search engine optimization and search engine marketing
• cultivating leads and sales

Monster.com further noted that a social media manager "must stay at the leading edge of industry trends and is responsible for evaluating the success of their marketing effort and tweak the marketing strategy as needed." That is the social media while also monitoring the effect of his/her marketing strategies and apply changes when necessary. A social media manager is creative and highly motivated.

Why Firms need Social Media Manager?

A lot of people particularly business owner be like 'oh why do I need someone to manage my business social profiles? I can handle it on my own.' One thing some business owners forget that social media management is totally marketing and that means time and focus. Managing social media for companies is a delicate duty and a full-time job. It needs an ultimate concentration for effectiveness and result.

Secondly, brands and companies have come to acknowledge that social media plays a vital role in marketing thanks to statistics that prove this. Social media platforms help drive sales, quality traffic, leads and boost online reputation. Thus the need for a professional with enough time on his/her hands cannot be debunked.

The Responsibilities

First and foremost a social media manager is a marketer, brand manager and to an extent a public relations personnel. He/She creates and implements a social media plan which according to krusecontrolinc.com involves;

• Brand development
• identifying the target market
• setting clear objectives/realistic goals
• visual design and web development strategy
• content marketing strategy
• promotion strategy
• engagement strategy
• conversion
• measurement and analysis to establish ROI

However, the responsibilities of a social media manager including but not limited to the following

1. developing relevant contents topics for target customers or audience
2. managing publish content
3. monitoring, listening and responding to users in a social way (customer service)
4. Promoting brand products and services via social media channels
5. develop and expand community/influencer outreach efforts via social media
6. design, create and manage promotions and social ad campaigns.
7. manage efforts in building online reviews and reputation.
8. analyze key performance indicators and modify strategies if required
9. compile reports for management showing Returns on Investment

What are the skills needed?

Postcron gives us an insight into the skills required from a social media manager;

• Graphic design: the ability to use photoshop, text editing, PowerPoint, and Excel
• Excellent written and oral communication skill
• Knowledge of HTML and website management
• must be familiar with web analytics tools and the ability to use it.
• must be familiar with social media platforms and their tools
• familiar with managing blogs, discussion forums, ratings and reviews
• must be able to manage a computer both Mac and PC.
• knowledge of marketing and brand management
• content writing and development
• familiar with different advertising systems and paid promotion
• knowledge of ROI analysis, conversions, and social media key performance indicators.
• SEO and SEM knowledge.
• must be open minded and ready to learn

Conclusion

Social media plays a vital part in digital marketing and every organization understands it benefit and thus do not joke with it. Becoming a social media manager is a Herculean task, however, it doesn't need that special degree or you going to some special classes to learn the job (though the classes and degree/certificate are an added advantage). To become a good social media manager requires the zeal to study and as I always tell my friends 'the greatest library in the world is the Internet where every trade can be learned for free.

What I described above is the duties and description of what the job of a  'Social Media Manager.

But  then expect that some companies may need more or less of these duties so continue researching and if you get stuck, remember Google Search engine is your friend.'

1. be passionate about your work
2. be thorough and observant in other to detect threats, opportunities and trends
3. always plan and always update your strategies with a future view of where you want your community to be in the later years to come
4. review and adjust to new trends.
5. admit your failures and right them.
6. have a good sense of humour
7. remember you are dealing with potential customers, customers and leads, so don't let negative comments and response get to you.
8. be patient and persistent
9. always research.
10. and lastly seek help from allies, volunteers and others you know can help you.

With these skills, you are ready to become a social media manager. Goodluck.

How to write content that drives customer engagement

Writing is a way of transmitting ideas, reflections, impressions and experience - Richard McMillian

Are you new to content marketing?

Want to create content that drives engagement

This post offers you simple and easy to understand content writing guidelines that will help you with your progress to becoming a master content marketer.

What makes a good content marketer?

A good content marketer is a person who is able to use written word, video or images to create content that attracts and keeps a reader attention while also convincing the reader on why he/she need your products or services.

In the world of online marketing (even outbound marketing), creating a very good content for marketing purposes wins the game and to become a master of the art of content marketing, one must have acquired the art of writing- which is not easy by the way.

How to write content that drives customer engagement

Heavy-duty Headlines: 

You first need a headline that is catchy, attractive and as a magnet easily draws your audience attention. Your content headline is the first thing that gets your audience attention and it is what decides whether they are going to click on it or not.

Your headline is that cover that judges your content. At this point,  you will be wondering how do I get my headline right? The answer to this question is your headline should contain a mixture of the desire of your audience and the benefit of your content to them. Take this as an example;

'10 ways to make money online'

The above headline easily draws any reader attention particularly the unemployed. First of all, it preyed into the audience desire- that is the thought of making money - while at the same time telling the audience that there are 10 ways to make money online; a secret to be revealed in the content that follows the headline.

Superb Introduction:

As I said earlier, your headline is that cover that judges your content, but having a good headline is only the start of the game in content creation. While your headline draws the attention, your introduction pushes your audience into reading the entire content.

The intro of your content should be a calculated communication that transits your audience into the next phase of your work - the body of the content.

Your introduction should contain the motive of giving the audience an idea of what your article offers. In other words, pinpoint your message in the introductory section and use it as a guide throughout your article while avoiding contradictions and confusing tangents.

A Superb Body: 

The body of your article is where the information dispersal really happens and in writing the body of a content one must be very careful not to bore your audience with a jam-packed body of words that scares the audience at first sight.

Your body should be well arranged and articulated to bring about easy learning and understanding to your audience. While writing your body take note of these points below;

Use Subheads to highlight your key lessons. These not only ease the comprehension but also improves the reader learning ability and memory.

Format your content for easy reading. Make use of bullet points and block notes to highlight important points. Also, reshape condense content into a short paragraph so your work doesn't look banal.

Paragraphs should transition smoothly from one to the next. Your paragraph from one concept should glide smoothly to the next by choosing the first and last words carefully beginning with the most important information.

Do not let your sentences run too long. Shorter sentences are better. When you long-wind your sentence, you create boredom and trust me your reader will not care to follow.

Use Hyperlinks (internal and outbound links)

Internal linking helps keeps your audience abreast of information and also helps in SERP

Linking your content to relevant articles that support your claim and provides more information, increases your authority and trust among your readers.

Thus it will be wise to link your contents to either previous article that you have written or someone else, podcast, videos and images that support your idea.

Avoid Tautology: 

Tautology is as an unnecessary repetition either in word or sense. Go straight to the point, avoid unnecessary repetition of words or sense which can ignite boredom.

Take for example she is reading a book and as she read the book or she has written a book of love and now she is writing another book on love.

Note the continuous reappearance of the words book, read and read, love, write and write, - repetition like this tells the reader that you lack vocabulary.

For the first example, you can rephrase it to something like this she is reading a book and as she turned the pages.

To avoid tautology, one must possess a book of synonyms - that is different words with the same meaning. Such a book will assist the writer in finding a word to substitute for another word.

Cross Check Spellings: 

Not everyone can boast of being a master in the art of spelling and thus one must be careful when writing.

Do not use words that you are not sure of and check the spelling of words when you are in doubt. To do this you need a dictionary at your side. The dictionary, however, is not just to check the meaning of words alone but also to cross check if the word in use carries the appropriate shade of meaning.

Thus the dictionary also helps us verify if the word in use is indeed justified in the sentence.

Use Precise Punctuation: 

To create a favourable impression on your audience your write-up must be correctly punctuated. Using the right punctuation at the right interval promotes clarity in your work and ease the reader's ability to grab your ideas.

Proof-read your work: 

This is the part where every writer tends to make the gravest mistakes. Confident that he has written a very sound article, the writer immediately publishes the article without giving a second thought to check if there are any errors.

Proofreading your work is the most important part of content creation. It gives you the opportunity to pick out certain errors such as missing, misleading and repeated words, typo errors and formatting mistakes that can do a lot of damage to your fine write-up.

By proof reading, you are given the opportunity to correct these errors.

How to Sell With Inbound Marketing

Over the past decade, marketing methodology has been transforming, giving marketers new and convenient ways to find customers without too much hassle and money spending.

This new convenient way is what marketers today call 'Inbound Marketing'. 

An offering of the digital age to marketers to be able attracts or appeal to consumers instinct through content creation.

Unlike the old ways of marketing, marketers had to spend money buying advert,  email listing just to generate leads they would convert to customers. 

Thing is these customers weren't paying attention to them. 

Inbound marketing helps marketers to find consumers by consistently creating and promoting content that attracts and appeals to leads who eventually turn customers.

What is Inbound Marketing?

Inbound Marketing refers to the promotion of a company or business organizations through blogs, social media, podcast, visuals, emails, search engines optimization and other forms of content marketing methods both offline and online to attract the right customers

For companies to be able to use inbound marketing methodology to turn visitors to customers, leads, and promoters, they need to follow these four stages which include;

•  Attracting the visitors 
• Getting visitors information
• Converting visitors to customers
• Monitoring your progress.

Before we look at tools that fall under each of these stages, Lets us look at some facts or Statistics that shows Inbound marketing is worth while

• 60% of companies are already practising Inbound Marketing
• Inbound marketing generates 54% more leads than paid marketing. 
• 41% of companies say inbound marketing brings in more ROI than paid marketing
• Inbound marketing key focus is on the customer.

How to Sell With Inbound Marketing

Attracting Your Audience

Attracting strangers involves developing and distributing content on the internet that will help customers to find you. in doing this you can use the following tools below; 

Creating a blog: 

The main focus of inbound marketing is the content creation and content creation start with blogging.

Creating an educative blog that answers customers questions about your product and services is the first step to inbound marketing.

According to stats, companies that blogs 11 times in a month get 4-5 times leads than those that don't

Using SEO: 

Submitting your blog and site to search engines and optimizing your content by using quality and targeted keywords related to your industry attracts customers and leads.

Stats put it that Search engine optimization leads have 14.7 close also 81% of shoppers research online before buying any product. 

Social Media: 

Publishing your content not only on your blog but also across other social media channels such as Facebook, Twitter, Instagram, Linkedin and so on increases chances of attracting more leads. 

Statistics put it that social media as 100% higher leads to close rate as 71% of internet users are active on social media. 

Pay Per Click (PPC) ads: 

Though most of the advertisement on the internet are free particularly across search engines and social media. 

Those who have enough money to spend can opt for the pay per click option which is less expensive than traditional paid ads.

Stats put it that the PPC ads on search engine get 47% click rate and companies generate $3 for every $1.60 they spend on google search engine ads. 

Getting Audience Information

You have attracted your audience, now you have to get their information.

This information should be used to build relationships with your audience and eventually converting them into paying customers. 

Below are methods you can use to get audience information

Attractive offers

Throwing out attractive offers is one way to getting your audience.

Perhaps it is the most effective. 

This offer can come in the form of a free e-book, free consultation or discount for first timers.

Lead generating forms:

 These are normally found on a website landing page. 

A landing page is a stand-alone page that helps promote your company offer while at the same time capturing visitors contact details. Try to limit navigational elements on your landing page so as to get visitors to fill out the forms. 

Call-to-actions: 

Using CTAs button on your blog and other content helps convert visitors into leads. Such call to action can be either an invitation for a webinar, a download button, a contact button etc. Try as much to make these CTAs more attractive so as to capture the attention of the visitor. 

If your audience is able to hand out their info, it shows there are interested and have thus become leads. 

The next step is to build a relationship with them that ends up converting them to leads. 

Converting leads to paying customers 

Your audience gave you their information through one of the methods I mentioned above. 

What will you use the information for? 

Converting these leads to paying customers

These can be done by building a strong relationship with them. 

This involves constantly updating your leads with content and promotional offer. 

Below  are tools that can help you carry out this task;

Email marketing: 

 Email marketing involves sending relevant, useful and promotional content through emails. These will help build trust and nurture your relationship with customers.

It tells them that you care even when they are not actively looking. According to stats email marketing generates 50% sales with $44.24 average returns for every dollar spent.

Make use of email automation. 

These tools allow you to set up delivery sequences of email at a specified time interval that include valuable content that interest your customers. 

Social media 

You can also nurture your customers and build relationships with them through media by also automating the content you send to those that follow you through on social media platforms.

This has been discussed above already. 

Let's move on to the last stage

Monitor your progress

You have done 3 stages or steps mentioned above. The next thing is to monitor the success of your campaigns.You want to know how far your strategies are meeting up with your goals.

Analyze your data. Know where your visitors are coming from, how many are turning into leads

And what channels and strategies are driving your return investment.

Conclusion

With these, you should be able to plan future strategies and optimize the current strategy for a much greater success.

 There are many tools out that can help in measuring and analyzing your data but I would recommend SerpStat

Google Analytics - A basic knowledge

What is the best part of Online Marketing?

Being able to track, measure and analyse the effectiveness of your marketing campaign.

When you set up your marketing campaign, you want to know how productive it is and make immediate changes if the result isn't flowing in.

This is where analytics comes in. As a digital marketing expert, you want to know how effective your marketing campaigns are, who your target audience is, what is driving people to buy from you and what product is the hot cake.

While many tools such as social media, email marketing tools and others come with their own embedded analytics, There are however more advanced analytics tools, that gives us more info about our marketing campaigns.

Most of this tools are paid but this article focuses on a freemium one, Google Analytics.

In this article, we will learn how to install google analytics and take a look at what the various section of analytics means and does.  This just a simple Guide to Google analytic.

What is Google Analytics

Google analytics is a free data extraction tool used in tracking and analysing marketing campaigns. Once registered you are giving a piece of javascript code to input on your website so as to track the activities that happen on it.

Google analytics extract data, such as traffic, audience demography and technology and projects them in metrics which marketers use in measuring their campaign activities and taking decisions on their campaign plans.

How to Install Google Analytics

 To install, first, you need a Google primary account. If you already have a Google primary account then you may not need to create any other except you want to. Your Google primary account enables you to have access to other Google services such as blogger, Google+, Google Drive, Gmail and a host of other services of which among them is Google Analytics.

Setup Analytics

If you have a Google primary account or have just created one then go to the Google Analytics website.

When the site comes up the first thing you see on your screen are the three steps that will be your guide to setting up your GA accounts, they read thus;

Sign Up for Google Analytics
Add Tracking Code
And lastly, Learn about your audience


After these three steps at the extreme right-hand corner, you will see the sign in button. Click it and use your Google primary account you have created to log in.

When logged in, a form comes up for you to fill. You will see such details as;

What do you like to track?

Options for either a website or a mobile app is provided. Click on the website for tracking your website. If for mobile app click on the mobile app.

After selecting your choice, you scroll down to fill in other data such as your account name, website name, website URL, industry category which your website falls into and the time zone to which you want Google analytic to report.




When you scroll down further you will see options for you to check for data sharing. I advise you leave all checked.


 

After checking everything click on the Get Tracking ID

One thing you should know however is that you can have up to 100 Google analytics account under one Google primary account - separate them with their names, you can have up to 50 websites under one Google analytic account and up to 25 views under one website account.

Install Tracking Code

After clicking the get tracking code button a pop up of google analytic terms and condition window will appear on your computer screen, check the box to agree to the terms and this will send you to another window where you can get your tracking ID. It looks something like this GA-0000000-1.



Under the tracking code is a Javascript HTML code which contains the tracking code which you will install on every page of your website. The code will be install after the <head> tag or before the </head> tag through your website HTML editor.

For Wordpress user, you can add the tracking code using Genesis Framework through the header or footer area or you can use the Yoast plugin to install the tracking ID code.

If you are using HTML files you can add the code by using text editor programs before the </head> or after <head> and then upload it to your web host using an FTP program.

If you are using blogger, it is very easy to install. Log on to your account and click on the template and then click edit template. Copy the tracking ID JavaScript code and paste it after the <head> or before the </head> tags and then click save.

If you are using any other program you can search for how to install Google analytic tracking code on (include the platform name) with Google search engine or any other search engine.

Understanding your audience

By installing the tracking identity on your website you have given Google analytics complete access to analyse your website and provide you with data that can help you understand how your website or blog or blog audience and thus your Google analytic is set. It takes about 24 hours before Google analytics start gathering reports from your website.

When you log on to your Google analytics you will be taken straight to your Audience view reports - that is if you have just one website under your google analytics reports. If you have more than the one you will be taken to your list of website. When you choose anyone you will then be directed to the Audience Overview reports.

The Audience Overview reports give you details of your audience and their behaviours. Before I move on to the reports features lets us take a tour around the panel.



Standard features of GA

Starting from the top menu you will find tabs that lead to Home - Reporting - Customisation and Admin. And at the extreme right top of GA window, you will see your website name. If you have more than one website, a drop-down button is there for you to select from your list of website.

Clicking on home, you will be sent back to website property view where you can select the website you want to choose or the google analytic account you wish to view. Reporting takes you to the data reports. Customisation allows you to customise your reports that look similar to that of Google Analytic reports with the data you want to view. Admin, on the other hand, allows you to create new google analytic, website properties or delete.

Looking down from where your website name is you also see the date range of the google analytics data you are viewing. You can manoeuvre through the date by clicking on it to view data of a previous month.

At the left-hand corner of the window, you will see a list of features you can hover through. There is the Dashboard, Shortcut, Intelligence Events, Real-time, Audience, Acquisition, Behaviour and Conversion.

When you select any of these features you get access to the information under that category. For example, if you select the Audience feature it gives you various data from your audience. Using your mouse to hover around the data you will be shown information about what that data entails. Clicking on it gives you a full report of the data.

The features that concern you

Of all the features you see on Google Analytics pane, four of these features are of major interest. They are;

• Audience
• Acquisition
• Behaviour 
• Conversation

Here is a brief summary of what they do.

Audience:  this feature allows you to know more about your audience. Their age, and sex which will be found under sub-section Demographics, location found under the sub-section location, Interest found under the sub-section Interest, what they use to access your website found under sub-section Technology and Mobile and lastly how often they visit your website found under sub-section Behaviour.

Acquisition: the acquisition reports tell you through what channels your audience where driven to your website. You can view these in the All Traffic sub-section or you can be more specific All Traffic>Source/Medium. you can also see what social network is driving in most traffic by clicking the sub-section Social. If you are using AdWord campaign you can integrate it by clicking the Sub-section AdWord and from there get data of how effective the campaign is. Also, you can check for visitors from search engines by clicking on the sub-section search engine optimisation.


Behaviour: under behaviour, you get data on how your contents are performing. Here you are able to know the top pages of your website. You find this under the sub-section Site Content>All Pages. Your top landing pages found under Site Content>Landing Pages and the pages your audience is immediately exited from which can be found under Site Content>Exit Pages.

You can also find out the search terms people look for on your website, Site Search>Search Terms. This can only be accessed if you have set up site search on your website. You can also learn how fast your website loads and get the solution to the speed problems under Site Speed>Speed Suggestions.

Conversations:  conversation gives you analytic data that concerns the goals which you have set. Under it, you can view how many conversations your website has achieved under sub-section Goals>Overview. You can also view the pages by which the conversion happened under sub-section Goals>Goals Url and can also see the paths by which your visitor used in completing the conversation Goals>Reverse Goal Path.

Setting up Goals.

Goals are ways by which you notify google analytic of an important event that took place on your website. If you are selling products through your website you might like to monitor how many people actually completed a transaction or if you want a create a campaign to monitor the people that subscribe to your newsletter or any other thing that stuff that you use your website to do you can use the goals set to monitor the campaign.



To find goal setting, click on Admin and then click on goals which appear under the view column of the website you have selected. Click on it. A panel showing the data of your goals will be shown, but because you haven't set up goals before it will show there is no data to view.



Click on Create New Goal (it a red button) and a form will appear.



Then find the confirmation URL that comes up after a transaction has been completed on your website copy this URL.

After copying the confirmation URL, you go back to your goal setup form. You will notice that there are three steps to set up the goal.
The first step requires is the Goal Setup. Here you choose from either the already customise Templates provided by Google Analytics or you customise your own.

If you choose to customise your own goals, it means you tick the Customs check button. After selecting which option you want to click the next button underneath it.

You will be transferred to the second step that is Goal Description. Here you fill in your Goal name, Goal ID and the type of goals. Under the type of goals you have;
Destination, Duration, Pages/Screen per session and lastly Event. Since we are talking about confirmation URL which your site redirects to after a transaction has been completed, your goal type will be Destination. After selecting the Destination you then click on next step button and you will be taken to the final step of Goal Setup.

In the final step of setting up your goal, here you give your goal details. You input your destination URL which normally is a thank you page and may look like these; www.abc.com/thank-you or www.com/transaction-complete.html depending on your website. You do not need the full URL, only the attached part - /thank-you or /transaction-complete.html.

After filling in the destination URL. You are will see optional options you might like to add to the goals data. That is Value and Funnel. These two are optional and not necessary but if you turn on any of them just fill in the details that follow. For example, Values represent how much-completed task cost. Here you will be required to fill in the monetary value of your goal in dollars.

You can set up to 30 goals if you want,  my advice is that make sure these goals are really important to you.

Conclusion 

Tracking, measuring and analysing the effect of your marketing campaigns is mission critical for every business out there. No business like to throw it money down the drain. Analytics help us quickly discover a leakage and weakness in our marketing campaign

Instagram Marketing Tips for Small Business in 2019

Planning on using Instagram in your marketing plan?

Looking for ideas to go about this?

Instagram, created by Kelvin Systrom and Mike K‎rieger was launched in October 2010 and has since been a major contender among all social networking platforms with over 700 million active users. 

Instagram is basically a visual app where people share their stories to the world using videos and pictures and since these two elements play a greater role in marketing today. Instagram now ranks among the top 5 social media platform existing today, hence this article will shed light on how we can use Instagram marketing to grow our business.

 Instagram Marketing Tips for Small Business in 2019

Why Choose Instagram

Business Profiles: Unlike the individual profiles, and just like the Facebook fan page or business page, Instagram business profile makes the user easily understand that such account belongs to a business organization and not an individual. Features of this profile include a single button contact page that drives potential customers to your site and a call-to-action button that gives options of a text message, phone call, and email. While the accounts work like regular IG accounts, the profile page is what differentiate them. 

Insights: Instagram Insights gives business owners and marketers analytics of how their content on IG is going. These, however, can be accessed only if you have switched to the business profile. Insights come with analytic data such as Impressions, content reach, and Demographic data. Now for you to get this working you need your Facebook business page linked to your Instagram account to get the insight data which can be accessed from the Instagram app.

‎Promotion: Just like Facebook page content booster, the Instagram promotions to help boost content. This feature is however not free. With the promotion tool, you can boost your content particularly the ones that your Instagram insight sees as your top performing post to target customers. Instagram will also suggest a post that it feels will need boosting.

Instagram Marketing Tips for Small Business in 2019

Integrate Instagram into your marketing plan: You start off by adding Instagram into your marketing plan. Note down what you aim to achieve for your business with this social platform and  find out the various ways Instagram can help meet your business goals

Have an eye-catching visual: Instagram is a visual app and thus rely on pictures and video to tell their story, hence you must have great visual and content. According to data, 93% of buyers on IG claim they product because of its visual appearance. Advice from Sprout Social "leave the Instagram post to your design team." 

Take advantage of Instagram tools: Instagram has a set of tools for marketers to use, such as the business page, insights, and promotion. These have been explained above. 

Cross promote content across other social media profile. The Instagram app gives you an opportunity to share your post in several other profiles such as Facebook, Twitter, Flicker and several others. Asked your followers from other social platforms to follow your IG account. This will help increase your brand awareness and followers too. 

Get Discovered: Nobody will ‎follow you if you don't take the time to put your business out there. Make use of Instagram explore features to find out who your followers are following the content they liked and commented on.  

Use the Geo: Take advantage of Geolocation feature as this will drive and boost your local audience to your business page and your local store

Tag People: Instagram tells stories and most of this stories involve people endeavour to tag them. It boosts your followership. 

Use Instagram Stories: Instagram stories gives businesses the opportunity to share a much more life experience with their followers. Sharing behind the scene story of your brand connects you more to your followers.

‎Post contents your audience needs: Thanks to the new Insights tool Instagram has introduced. Use this tool to research which content your audience responds to more at a given time and try to post more of such content. 

Don't post too much: Do not overwhelm your audience with too much post as this might likely lead to them unfollowing you. According to Sprout Social 1.5 times, a day is enough. Also, engagement is mostly gotten on Mondays and thursdays‎. Posting around 3pm-4pm drives fewer engagements but off hours aren't always off limits. Remember to post regularly. 

Interact more: When a customer leaves a comment on your IG business page, endeavour thank them for their comments. It gives such customer a feeling of recognition and importance‎. Also sought out ways to engage followers by being creative. For example, a Fashion page will post "tag a girl that will like this sunglasses" 

Use Hashtags: Hashtag helps you get discovered and if used wisely, increase engagement and makes you viral. 

Use Instagram Filters: Instagram offers a lot of filters for you to choose from. Using a particular filter gives your brand a unique presence on Instagram.

Don't overlook Instagram Insights: The data from Instagram insights help you better understand where you are heading to. It shows how your contents are performing. 

Conclusion

Instagram offers a huge platform for brands to share their story and influence people to buy their product using pictures and videos. With the various tools, Instagram offers, connecting with your audience and monitoring your growth has gotten far better. 

Instagram is a social tool, the focus isn't for you to sell, even though you have to make a profit using this platform. The focus here is more about awareness and information sharing. The app is majorly dominated by millennials so brands need to be more careful the way the project themselves on this platform

How to Easily Set up Google Ads Campaign.

Tired of SEO hassle?

Want a quick way to rank on Google’s SERP with the main focus on generating targeted traffic to your website?

Then what you need is Google’s pay per click (PPC) advert system.

This article gives you a guide on How to Easily Set up  Google Ads Campaign.

How to Easily Set up  Google Ads Campaign.

Firstly what is Google Ads?

Google Ads, formally known as "Google Adwords" is a search and digital display advertising program that helps a business organization to meet their targeted goal through the use of keywords. 

The program, however, is not a free Google service. Its services depend largely on the product you are offering, how appealing your website is and how much clicks cost.

What you should also put in mind is that the cost of clicks depends largely on the bidding price you are able to offer for a keyword as against that of your competitors.

Basic Term you will come across while setting up Google Ads

Keywords: This is a special word related to your industry that you will have to enter into AdWord to help you reach targeted people who will be searching for such keyword in Google search engines.

Search Terms: this refers to the words or query people input in search engines that match or relates to the keywords you have selected.

Impressions: this refers to how many people have seen the ad. It is counted regardless of whether people click on it or not.

Cost per Click (CPC): each time someone clicks on your ad, you will be charged according to the bidding rate you offer for the keyword used in the ad.

Click through Rate: this refers to the percentage of people that click on your ad compared to those that viewed it. If you have a high click-through rate, it simply means your ad campaign is on the right track.

Conversations: this is an event setup either in analytics or AdWords. This event can either be contact forms summited, newsletter subscriptions, phone call through the ad or on the website. Setting up a conversation is normally not easy and might require the service of an expert.

We have looked at the basic terminologies you will come across as you set up Google ads campaign.

Now let us look at Keywords and their Match types.

Keyword Match Types

In this category we have 5 different Keywords match types in Google Ads.

Each of these plays a  different role when it comes to matching your keywords with searchers terms.

Broad Match: this is the default match setting for all keywords. Though it will march similar keywords for you, it can also produce irrelevant search terms that might not be close to the keywords.

Exact Match: this only shows ads that match the keyword exactly or is extremely close to such keywords.

Phrase Match: as the term implies, it matches keywords with similar variations of phrase that the searcher might type.

Broad Match Modifier: this is the modified version of the default match setting. It allows you to dictate which words are needed in order to show up in searches. These words can appear in any order and match any variation

Negative Keywords: this is to stop irrelevant search terms being match with your keywords.

How to Easily Set up  Google Ads Campaign.

Setup Your Campaign: 

The first thing you will be required to do while setting up an AdWord is the campaign. This dictates the overall targeting methods of your ad group. It focuses on the cost of the campaign, what time you want your ads to appear and the target locations for your ads

Create Ad Groups: 

This is the second thing you will need to set up after finishing with the campaign. Its purpose is to help your ads appear only on relevant searches. Here you input a list of keywords that will trigger the ads that you have created for the group. Fewer keywords mean better Ads campaign as this will tighten up the focus on each group as much as possible.

How to Choose Keywords: 

Google Ads comes with a free tool known as the ‘Google AdWord keywords planner.’ This tool finds how many searches related to your keywords are made per month. Just input a list of keywords related to your business and a long list of keyword searches will appear. When the analytics appear, do not focus on the automated generated keywords but that which is generated individually.

Knowing the Search terms: 

After setting up your account, you can find out the search terms that are being matched with your keywords. All you need to do is click on the keywords tab, underneath it, you will see the sub-tab search terms click that too. Knowing search terms will help you add more negative keywords to block your add from appearing In searches not relevant to your industry.

What is Quality Score

 This is the last on the list but also very important. It is the SEO of AdWords. Quality score focuses on how good and relevant the ads are for users. Google main focus is users experience and a good ad campaign and thus they give a discount to advertisers whose ads are relevant to Google users. What this means that someone who paid less for a particular keyword can outrank those who paid more if their ads beat the type of user experience Google wants.

How can we calculate the quality score of an ad?

There are four ways by which quality score is rated with the maximum achievable score being 10. 

Ad placers need to work their way up and re-strategize their ad campaigns.

Starting score: automatically every ads bidder have a starting score for quality. This is normally 1 point

Expected CTR: expected click-through rate is assigned based on the average expected clicks on similar ads/ keywords. After Google Ads will then use the data of your account to assign you a score E-CTR.

Ads Relevance: when assigning keywords to your Ad groups be sure that those keywords are relevant to your campaign and will be relevant to your target audience too. 

Has noted earlier, use fewer individual keywords for each of your Adgroups.

Landing Page: fine user experience is what Google wants. Landing page experience can be improved by making sure that your keyword is mentioned in all the content on the page. Make sure it has a good navigation system and the website is fast when loading. 

Conclusion:

This is just an easy guide to setting up Google Ads. I will discuss more advance method soon. Until then what do you think? Leave a comment below.

A Comprehensive Guide on Social Media Marketing

Do you want to start a career in Social Media?

Looking for a Guide to help you understand what it entails?

Social media is now a part of our lives whether we want it or not. To be fair it is now the driving force of Digital Marketing or Digital Media Marketing whichever you may call it.

Every business or organization see social media as a very big part of their organization marketing strategy. Social Media Platforms are now used as a  medium to get inbound traffic as well as to promote brands.

This article entails a comprehensive guide on social media marketing

A Comprehensive Guide on Social Media Marketing

So what is Social Media Marketing?

According to Wikipedia,  “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”

In other words...
 Social media marketing is the process of using social media platforms to positively influence consumers toward a website, company, brand, product, service, or a person.

The endpoint of every social media marketing campaign is to bring the conversion to businesses and organization and when done wrong can destroy one's reputation online and eventually kill one business. That is why when one is running a social media marketing campaign, he or she needs to understand, listen and respond positively to customers no matter the negative comment they make.

What Social Media Marketing is and is not.....

Currently, Social media is a big deal. It is where your customers, audience, leads, the prospect is and want to be. It can be used by any organization no matter their services for marketing. And it is all about your customers, prospect, leads, and audience.

Social Media is not the first step for marketing, neither is it a fad or magic or is it totally free or a replacement for traditional marketing. Most importantly social media marketing is not about you 

Why is Social Media Marketing so important to businesses

• It is where our audience and customers are gathered
• It helps produce traffic to the business website.
• It helps to increase sales
• It helps to build important business contact 
• It is the best branding tool
• It simple, easy to use and cost-effective
• It helps in link building for bloggers and 
• It increases business popularity and brings leads to our niche area.

To become a good Social Media Marketer, there are two categories of skills you must possess.

1. Technical Skills
2. Personal Attributes

Technical Skills

The technical skills include;

• Basic computer skills
• ability to use search engines and social platforms
• and a basic knowledge of graphic designs

 Personal Skills

Personal skills matter a lot in social media marketing.

• Creativity and Passion
• Personable
• Diverse vocabulary
• Listening and strong reading skills
• Lastly Professionalism in responding to negative content.

The way you respond to potential customers even valuable customers can do a lot of damage to your business reputation and can kill your business before it starts.

We have looked at the definition of social media marketing, what it is and what it is not. We have also talked about why it is important to businesses and the skills a social media marketer needs to possess.
However what is required to become a successful social media marketers?

There are 8 elements required to be successful as a social media marketer

Let us look at them.

1.  Have a targeted mind: you need to know your goals to your target audience and where you can find them.
2. Stay focused
3. Measurement: Measure the success of your campaign.
4. Produce great content: they say content is key. a very content causes engagement in an interesting way.
5. Integrating with other digital marketing methods
6. Simple: Keep your marketing simple and easy to grab. Drive home your point.
7. Memorable: let your social media campaign give your customers a very positive unique experience.
8. Stay updated. The digital world is growing many new social platforms are popping up. you must keep abreast of the new changes occurring.

Social media is a great medium to improve brand awareness among customers, to engage customers in exchange for long-term loyalty, and to boost product sales.

How to choose the right niche for your blogging career

Are you planning on starting a career in blogging?

Don't know what topic or niche you fit into?

Blogging can be a very rewarding career if you put your mind towards it. In a previous post, I wrote about the benefits of blogging for business and individual, of which one of it is financial freedom. However, blogging is not something you just rush into. It takes a lot of time, decision, and planning before you can start blogging.

A lot of times we hear people complain about how they start a blog and had to shut it down because it wasn't giving them what they want. One of the major reason for this kind of negative comments about blogging falls on the fact that most bloggers do not pick the right niche or topic they want to blog about.

I too was formally a victim of this until I got to realize my mistake I probably won't be blogging by now.



Your blogging success depends on the niche you choose to write about and Five other factors which we will be discussing in this post.
 These factors include

1. Motivation
2. Knowledge
3. Content
4. Market
5. Patience 

Let us look at them.

How to choose the right niche for your blogging career

Motivation

What is the first thing that comes to your mind when you want to start blogging?

 Lots of people allow money to be their motivation when they start blogging. They hear how people succeed in making money out of it so they decide to jump into it and thus get their hands burnt.

At first, you need to have a passion for what you do. Many successful bloggers out there became what they are not because they started blogging just to generate revenue, but rather because they love what they do.

When you make money your motivation, you land into trouble as you will be tempted to choose a topic or niche you won't be able to handle.

I started blogging back in 2013, and since then I have gone through many blogs and failed. What drove me then was the money.

I wanted to make money so I started a news site. Which didn't give me any fulfilment and money?

It was great but something was off. News niche required much time and patience than I could give and thus I couldn't stand it and I closed it. Time wasted, money never came in.

So when you are starting a blog, you need to ask yourself – are you passionate about this topic?

Do you read on this topic and follow the news regularly?

If yes, then you have crossed 33% of the journey. Because having a passion for a topic is not the only criteria which determine your blogging success.

Knowledge

The second factor has to do with Knowledge. How much do you know and understand what you are blogging about? Take for example you love travelling.  You blog about travelling and yet you haven't stepped out of a particular area before. You won't be able to create rich content or add your flare to such content about the place you write about because you haven't been there before.

While experience might not be for every topic you blog about. You need to have a deep knowledge or be ready to carry out deep research on your niche.

Content

Every blogger wants to make money through their blog. However, if you want to make profits from your blog you need to create contents that will relate to your audience and get them engaged. Any product or service, no matter how passionate you are about it, will not sell if there is no demand for it.
According to the richest man in the world Bill Gates,

'CONTENT IS KING'

Yes, there are some products that people never realized they would need until they see a very attractive content that was able to lure them to get it. A good content attracts sales and creates a market for you.

Market Demand

You want to make money from your blog, you have to write something people want to know. Any product or service, no matter how passionate you are about it, will not sell if there is nobody wants it.

Let’s say you are passionate about making snacks, but no one cares about your snacks. That could be a disaster for you because unless the market pays you for your passion, you won't be able to

Patience

Have I mentioned earlier in this article, blogging takes time. For you to be a successful blogger patience is required. This is not only applicable in the time it takes from you but also the time it takes in growing and eventually making money from it.

Patience is key for every blogger because, without it, failure is imminent.

Conclusion

Blogging isn't easy at all, to become successful you must be ready to put in all your time, energy as well as have patience and choose the right niche. All the best for your blogging efforts! If you have any questions, leave a comment below!

15 Benefits of Blogging for Businesses

Does your business have a blog?

According to stats, 60% of businesses who own a blog acquire more customers than those that don't.

A blog is a website through which opinions are shared, information is passed, and most of all businesses directly engage with their customers.  It is a valuable tool for marketers.

In this article, I shared 15 benefits of blogging for businesses

15 Benefits of Blogging for Businesses

It is the soul of content marketing. I am sure that content marketing is a part of every business marketing strategy. Every business owner wants customers to understand what their services are about and convince their customers on why such services are needed and the best way to do this is using a blog. Be it through Videos or images or articles, owning a blog gives you an edge in content marketing.

Its the communication channel with your leads and customer.  A blog is like an online customer service for businesses to answer their customers -frequently asked questions (FAQ) and connect with customers and leads by sharing relevant information(s).

It drives traffic to your website. Though a blog is a website, it is an information sharing website and not the actual front of your online business.  By writing relevant articles and sharing it online either through social media or search engine you indirectly through your blog drive traffic and sales to your business.  This you do by including a call-to-action link to the main business website on the blog.

It is simple and easy to use.  Setting up a blog is not rocket science.  You do not need to be a website designing genius or an HTML guru to start a  blog.  There are several blogging platforms out there and most of them are free. Blogger,  Wordpress are the few good ones around.

It is your company/business voice. Your business is an abstract entity and needs a voice to let people know it exists to serve them.  The blog is that voice.  It gives you room to tell the customer about your new and old product and space to share your company's initiative and get customer views about them

It makes you an authority in your industry. By posting frequently and updating your customer about your industry and answering questions from customers through your blog.  You are indirectly establishing yourself as an authority in your field.

It converts traffic to leads and leads to customers.  The main objective of a business blog is to generate traffic and leads.  Every article you post through your blog gives you a fighting chance to convert traffic to leads and if the post is convincing enough then leads are converted into customers.  You generate leads by adding a call-to-action button on your blog that gets visitors to fill in their data.

A blog gets your business discovered.  Blog, as I pointed out in point 1, is the soul of content marketing and by sharing your blog content on social media, your brand and business get discovered as more people re-share the post on their own social media page hence indirectly giving you the popularity you need.

It brings in money for freelancers.  This is more and the most important reason why you will need a blog.  It brings in money for both normal bloggers and business bloggers alike.  For normal bloggers platforms such as AdSense and media.net are advertising agents that help bloggers make money. For business owners, it helps push up sales.

It builds customers confidence in you.  As mentioned earlier your blog is your customer relations service online and by providing solutions to their problems and updating them about new products and services, customers will see you as a professional and a reliable source of information in your industry. They will have no choice but to come to you for services.

It is a good free PR.  A blog creates free press for your business and most especially you.  Publishing great content entices a journalist to look for the person behind such great content because they see you as an expert in your field and will like to share your story with the world.

It keeps your focus on your goal.  A blogging strategy requires you to define your blogging goals (who you are blogging for and why.)

It keeps you on your feet.  To be seen as an expert in your field and to drive more sales and traffic you need to post new content regularly meaning you need to be up to date in your industry.  A blog keeps you alert about trends, changes and info about your industry.

It gives you insight about your customers.  Many blogging platforms come with analytic data that tells you who your customers are,  where they are coming from, country and behaviour.

It powers your social media.  By creating good content,  your marketing becomes easy as you provide value to your customer who likes wisely share it on social media and thus you gain valuable followers also. 

How to rank faster with Local SEO

Do you want to get your business on the first page of search engines?

Want to know how to use local search engine optimisation to rank faster on SERPs?

99medialab share a simple road map infographics which I explained here on how to rank faster with Local SEO on google.

This step might take just a few minutes to an hour to apply. So settle down and follow the tips.

How to rank faster with Local SEO

• Web design: your website as should be well designed as this creates first impressions for your customers.

•  Mobile Responsive Website: your website should be able to accommodate all screen sizes including mobile phones as most internet users access it through their phones

• Content: your website content should be unique, original and be of high quality. It should also be lengthy too.

• Meta Description and Title Tags: have a good and unique description on each of your page and a unique title tag for them with the major focus on your business keywords.

• Images optimization: make sure you use the alt text on your images for Google to be able to rank it in their images directory.

• Internal Linking: try as much to link all your pages together especially to their specific keywords. For example when you have a point on something about SEO in one of your articles you can link it to the previous article where you talk more on the topic.

• Keyword Research:  Make research for keywords pertaining to your business. You can do so here or here.

• Fresh content:  Tell your customers that you know what you are doing by always updating your website with fresh content that gives vital information

• Customer Reviews and Testimonial Pages: Have a customer review and testimonial pages on your business website as this will increase your website trust and help you understand how your customers feel about your product.

• Business address and phone number: Endeavor to place your business address and phone number in the footer or header of your business page so that customers can reach you. It also helps increase trust.

• Blog integration: A blog isn't a website, don't mix the two. A blog is like a customer service in a bank while your website is the real business front. Blog as customer reviews helps you relate with your customers and pass necessary information.

• Contact Page: Despite having your address and phone numbers on your website header and footer, you need a separate page for your contact details. Here you write all the ways you can be contacted for a business transaction. It should contain your various emails, social media profiles, address, phone numbers e.t.c

• link your non-www, website address to the one with www. Funny enough you need to make sure that you are able to redirect your non-www website address to the one with a www. For example, goal.com should be redirected to www.goal.com so that customers won't get confused if they click on the one with www and find out it a separate site or its not responding.

• Create a Facebook page: This is a representative of your website on Facebook. Business transactions can't be done here but it helps redirect people back to your website and give them a little info about your business services and product. Have your physical business address phone nos, business hours, website address and information about your business on the page.

•  Google Places page: From Search Engine Watch "Google Places is the information that a search engine receives and uses when listing Your business. A search engine will probably have already got your business listed in results, but your Google Places page allows you to control what information Google has and presents to searchers about your business." here are ways to use google places for your business.

• Add your business to Google places page listing or claim an existing one.

• Add your business physical address on your  Google places page and make sure it is the exact address details given on your website.

• Add your website addresses on to your Google places page.

• Have an introductory or About us section on your google places page.

• Ensure to categorize your various business services on your Google places page.

• Add enough pictures and videos on your Google places page.

• Add business hours.

• Yelp business page and other local listings: claim listing from other local directories such as Yellow pages or Foursquare listing. Your business should also appear on Yelp business page listing and add all information as you did on Google places page.

• Get reviews and respond to them on Google Places and Yelp: Get reviews about your business from your customers. You can do so by emailing them to write reviews about your services. You should also respond to these reviews be it a positive or negative one, it sends the idea that you want to serve your customers better.

• Submit your site to Google Webmaster and other search engines. This is a very important step as your site might not appear on Google or other search engines like Bing if you don't let them know about it.

• Lastly, have a google analytics account: Having a google analytic account helps you know how your website is performing and what necessary changes you need to make it perform better.

Very Easy Facebook Marketing Tips To Follow

‎Social Media is a part of the backbone for digital marketing and there are several facts to back that up. This year Facebook turned 16  and for these years Facebook has proven they are here to stay with a lot of testimonies.

Put in mind also that it has the highest users of other social media platform with over 1 billion logins every day. Now the question is, with the high amount of users on Facebook. how do we use it to our advantage?

Very Easy Facebook Marketing Tips  To Follow

First of all, Have a clear Proposition:

Every businessman starts their business by finding the problems of people and giving them solutions. As you plan your marketing strategy, you must clear value proposition. Communicate how you solve problems in your business niche, the benefits your business brings on the table and why your business is different from other competitor and better than them. This communique should be consistent and spread along all your marketing channels. 

Add Facebook to your marketing strategy: 

When writing your market strategy or plan, do not forget to add Facebook to it. Be clear on what the goals of your marketing strategy are and how Facebook can help you reach that goal. Every business has their target audience, be it young, old, female, male, teenagers. Start with your fan base as they are the first steps to announcing your business on Facebook. You must have a plan to attract the right fans by keeping the existing fans engaged with a quality post.

Setup a Facebook Page:

After integrating Facebook into your marketing plan, you will need a Facebook page for your business. This will be your brand face on Facebook. After getting your Facebook page. You optimize it for the best result. Use your business logo or a professional picture for the profile picture, a nice attractive and compelling banner. Write the description of your service offer, for people to know what your business is about on Your about page. Fill in the right business address and contact details so people can reach you. Remember, a Facebook page isn't a substitute for your website, so add your website link on your Facebook page. Also, make sure that any product you post on Facebook should have a direct link to your website.

Build Your Audience: 

Everybody already has lots of Facebook friends, these are the first point of spreading the word out the group. For newly launched businesses your friends' list is your first advertising ground on Facebook. Send an invitation to your friends on Facebook and asked them to do the same for their friend's list.  For those who already have their business and are just integrating into Facebook marketing, you can send an email to your best customers and send them an email. You can do these through the build an audience section of the Facebook page. Also, ‎remember to add Facebook social plugins such as the "like" and "share" buttons on your website to increase audience and shares.

Keep your Post short and specific with your goal in-sight: ‎

there are different ways to share your content on your Facebook page and each of them has their effects.

• Status update leads to comments. 
• Sharing links leads to click through and lastly 
• Media such as photo and videos leads to like and shares. 

Use this wisely to your advantage depending on your marketing campaign and put in mind the keyword "content quality."

‎Know your Target Audience: 

Facebook demographics tells you everything about your audience. Study this to really know who your main customers are. The info provided by this will help you advance your strategy, understand your customer and know the kind of content more preferable to your customer.

Post frequently and timely:

posting frequently might be easy but the timing isn't. However, there is a lot of research done to cover up this. Pay attention to your customer, engage them. According to research, 1 out of 3 customers run to competitors if they are ignored on Social media.

Use Facebook Call-to-action button: 

According to Facebook news, the reason for the Call-to-action button integration is to help businesses reach their goal whether on Facebook or off Facebook. Now there are seven call-to-action available.

1. Book now,
2. Contact us,
3. Use App,
4. Play Game
5. Shop now
6. Sign up and
7. Watch video.

Pay Attention to Your Facebook Insight:

Facebook insight is an analytic tool that helps you monitor your page performance. It is through this that you measure your post successes and from the data adjust your market strategy. Here are the insight metrics and their meanings.      

• Impression: this is the number of times your post was seen on Facebook news feeds.
• Engagements: this is the total comments, reaction and shares of your post
• Link clicks: total number of clicks on your posts that has links.
• Organic likes: this is the total number of new users who liked your content.
• Unlikes: number of people who unlike your content
• Net likes: Total number of paid and organic likes minus total number of likes.
• Followers: This is the total number of your followers gotten from sponsored update.
• Total Fans: total number of your Fans